An expert analysis of The Autoparts aftermarket for Ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
Essential B2C marketing implementations. Technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle the next 12 months—here are
Beauty products: A fascinating piece of research carried out by Salience highlighted the winners and losers in the online beauty market in the UK, the annual insight
An expert analysis of The importance of customer engagement for ecommerce customer behaviour, product relevance and measurable revenue growth.
An amazing piece of research carried out by Salience highlighted the winners and losers in the online wine market in the UK, the annual insight report recently
An expert analysis of Ecommerce Tracking in Google Analytics for ecommerce customer behaviour, product relevance and measurable revenue growth.
Mark Zuckerberg famously said “Move fast and break things”, which might be useful advice in many situations, but it may not be the best advice
An expert analysis of The psychology of personalisation for ecommerce customer behaviour, product relevance and measurable revenue growth.
Without the visual presence of high street storefronts, retailers need to invest in drawing shoppers through their virtual doors. The costs of customer acquisition are
RoR: Studies have shown that very fair return policies increase sales without any increment in returns. Furthermore, Web Retailer also reports that if your online business has at least forty per cent repeat consumers, you’re likely to have 50 % higher sales than online retailers who have 10 % repeat buyers. In other words, repeat users are […]
On the surface, product sourcing for your ecommerce website sounds like the easiest part. Know your product, find a supplier, import, and sell. But in
Brands today are expected to thrive in a highly digital world, where consumers expect every interaction to be extremely engaging, efficient, and heavily tailored to
An expert analysis of Factors affecting ecommerce profitability for ecommerce customer behaviour, product relevance and measurable revenue growth.
Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business throughout their entire relationship. In
An expert analysis of Email marketing ROI and the biggest companies for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Gucci remains the most popular luxury brand for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Which ecommerce marketing methods deliver for ecommerce customer behaviour, product relevance and measurable revenue growth.
Touchpoints are essential to understanding your customer’s journey (if you’re ready, here’s a complete guide to customer journey mapping). 66 % of companies now compete primarily on customer experience. And it makes sense given that 86 % of buyers will pay more for a great experience. Great customer experiences require a lot of attention to detail […]
Predictive hyper-personalisation is the ability to predict customer behaviour, needs, or wants and then precisely tailor offers, products, and messages to each recipient across channels
Omnichannel: Once the main vehicle for how brands connect with visitors online, these days, your website is now just one of many channels used to nurture relationships and influence purchase decisions. From email to mobile apps, call centres, digital kiosks, and more, brands are discovering the key to acquiring and maintaining customers requires delivering a […]
Hubspot describes it as, “the ability to deliver a seamless and consistent experience across channels while factoring in the different devices that consumers are using
An expert analysis of Exploring DTC for Fresh Grocery Produce for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of A Comprehensive Guide to Ecommerce Loyalty for ecommerce customer behaviour, product relevance and measurable revenue growth.
Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Your CPA will give you an estimate
