Fashion and Accessories
Industry-specific news and insights.
Achieving success in a crowded and fast-moving market like fashion retail is all about adapting to customer expectations and staying focused on differentiating your brand
Mounting digital marketing costs and ecommerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that
Personalisation the future of the fashion industry. The fashion industry today generally confines personalisation to marketing recommendations for customer sub-segments, based on past purchases or