Fashion and Accessories
Industry-specific news and insights.
Fashion personalisation, easier said than done
Personalisation has become the “must-have” tool for ecommerce marketing in recent years, and with fashion personalisation more so. According to research by Epsilon and GBH, 80% of
The BOF / McKinsey report on fashion ecommerce for 2023
Mounting digital marketing costs and ecommerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that
Success in fashion ecommerce is personalisation
Fashion ecommerce can be highly lucrative, but the consequence of which is heavy competition, and the immediate effect of any economic influence. You only need
How to start an online clothing boutique
How to start a n online clothing boutique is a modern dilemma for many people. According to Statista, global retail e-commerce sales would grow to $7.4
Fashion ecommerce, essential shopping statistics
Understanding key online fashion statistics will help you analyse your own fashion marketing performance while also being able to benchmark success of your campaigns. For example understanding peak
Personalisation the future of the fashion industry
Personalisation the future of the fashion industry. The fashion industry today generally confines personalisation to marketing recommendations for customer sub-segments, based on past purchases or
The fashion industry and digital transformation
The fashion industry and digital transformation. According to McKinsey’s State of Fashion report, “The total sales of the traditional fashion sector have grown by more than
The year of fashion NFTs
This has been the year of fashion NFTs. But what are non-functioning tokens – NFTs, why is everyone rushing to cash in, and what do
Agility a fashion supply chain dilemma
Agility a fashion supply chain dilemma. Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to
Fashion ecommerce, personalisation is key
Fashion ecommerce, personalisation is key. With increasing competition for online spend, brands are seeing personalisation as more crucial than ever. The fashion industry, with its
The 2022 fashion industry report
The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to
Fashion and apparel an uneven recovery
Fashion and apparel, an uneven recovery. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting
Reshaping Ecommerce Personalisation in 2022
Reshaping Ecommerce Personalisation in 2022. To combat supply chain disruptions and other uncertainty, consumers of all ages turned to digital channels to purchase goods across
Fashion and accessories ecommerce covet personalisation
Fashion and accessories ecommerce covet personalisation. While shoppers’ demands for ecommerce have grown exponentially over the last 2 years, the boom in digital hasn’t necessarily
The ultimate guide to fashion ecommerce -business planning
The ultimate guide to fashion ecommerce business planning. Beginning a clothing business requires a great passion for clothing design and fashion style. However, to make
How to scale ecommerce fashion brands
How to scale ecommerce fashion brands. Of all the growth seen in e-commerce in the last 12 months, perhaps no industry benefited quite as much as
Biggest UK fashion houses by market capitalisation
The biggest UK fashion houses by market capitalisation, according to Statista, is the Burberry Group plc. The luxury fashion company is valued over $12.33 billion dollars. Burberry sells its
Must have Martech for fashion ecommerce
Must have Martech for fashion ecommerce. These days, personalised recommendations, fitting solutions, popups and chatbots are widely used on fashion ecommerce websites by both big