Cart Abandonment Rates: Cart abandonment refers to visitors who add items to their online shopping cart, but exit without completing the purchase. The Baymard Report highlights some of
An expert analysis of Has Big Data Made Segmentation Redundant? for ecommerce customer behaviour, product relevance and measurable revenue growth.
As an ecommerce store owner, your goal is to grow your brand and generate more revenue. Marketing can help you achieve both. However, it is
An expert analysis of Secret Ingredients of the Uniqlo Strategy for ecommerce customer behaviour, product relevance and measurable revenue growth.
Competitor Analysis means very different things in different industries. For a Boxer, it means pouring over hours of videotapes of an upcoming fighter, analysing his
So you’ve built your ecommerce store with some of the best tools on the market, you’ve uploaded some products, and you’ve even managed to make some sales. After
An expert analysis of Zara marketing and advertising strategy for ecommerce customer behaviour, product relevance and measurable revenue growth.
Hyper-personalisation is the practical way to leverage AI. Marketers are embracing hyper-personalisation. While many companies are still struggling to understand how artificial intelligence (AI) will
Hyper-personalisation will, hands-down, give you the most bang for your marketing buck (See Forbes – Hyper-personalisation is already here. ) Not only will it open
An expert analysis of Direct-to-Consumer Marketing Overtakes DNVB for ecommerce customer behaviour, product relevance and measurable revenue growth.
The wine industry took the brunt of the pandemic head-on but luckily found a new approach – DTC, to survive. This allowed about a third
The age of ecommerce subscriptions is here. As of last year, more than a quarter of Brits were signed up for a subscription model. From Netflix to Spotify
Content personalisation is not web personalisation: A few years ago, David Weinberger, a technologist and co-author of The Cluetrain Manifesto, wrote, “Personalisation: the automatic tailoring
Most consumers don’t want brands to passively push their products. They don’t trust brands that are faceless corporations and they don’t want to be treated
The ecommerce marketing emails that perform best, across all measures (think all the traditional metrics: opens, engagement, CTR, conversions) have one thing in common, they
The Yotpo consumer survey reveals that brand loyalty has changed and shoppers are becoming more loyal. It revealed that of 1,000 UK-based respondents across four different
Shopping at an online bike store can save you time and money and provide the kind of product selection, delivery speed, and user experience that
Personalisation has been a trend now for over a decade, yet companies still struggle to get it right. This post explores the evolution of personalisation
89% of businesses are investing in personalisation as a critical strategy for their current and future success. However, personalisation goes far beyond adding a first name field
An expert analysis of Improving your email response rate for ecommerce customer behaviour, product relevance and measurable revenue growth.
There are millions around the world who tried online grocery shopping for the first time during recent economic problems — and found that they like
Last year was wildly volatile. Yet some vintners continue to record their best sales ever. Others are seeing signs of sales returning, and some didn’t have
An expert analysis of Cigar ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
Saas Vendor: It’s easy to get overwhelmed when choosing a SaaS provider. Selecting a Software as a Service (SaaS) vendor can be challenging. In some cases, the ‘selection process’ consists of entering corporate credit card information and agreeing to a dozen pages of unread terms and conditions; in other situations, it may be part of a lengthy procurement […]
