If someone spoke to you as “you” people would you take offence? Most people do, it’s quite condescending. Consider then, audience segmenting for email campaigns,
The age of the online shopper means customers becoming less loyal and interested in brands that don’t bother to understand them and offer a demonstration
An expert analysis of How to avoid spam filters for ecommerce customer behaviour, product relevance and measurable revenue growth.
CLV is the value a customer contributes to your business over “their” entire lifetime buying from your company, rather than anything to do with actual
