The era of one-to-many engagement is over. Your customers need each experience to be relevant – something as simple as knowing what pages a customer
Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies
According to a recent study by Accenture, just 12% of companies currently use AI to boost their growth and results. Of these 30% of their
If you had to point out the most critical ecommerce issue in today’s high volume world, it would without doubt be personalisation. Not least because
AI has the potential to revolutionise the ecommerce industry, but it also comes with its fair share of challenges. Here are some of the key
AI strategy change delivers enormous ROI. AI is a versatile tool that firms use to achieve a variety of business goals. When starting out, companies
Have you ever received an email that appeared tailor-made for you? Maybe it was a product you were just thinking about, or a complimentary one to something you’d just bought. You may no longer be surprised to learn that those emails are the result of the importance of AI and ML in email
Ecommerce has grown tremendously over the last decade producing $5.7 trillion worldwide in sales for 2022. It is projected to reach $1.7 trillion by 2027 in
Artificial Intelligence (AI) to drive core functions for retailers and brands will be a priority for 2023 as costs rise and customers become even more
Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job,
With everything else happening in the world this year, the heat-wave, the Ukrainian war etc it is no less important to keep an eye on
A new Gartner survey finds 79% of Corporate Strategists see AI and Analytics as critical to their success over the next two years Seventy-nine percent
The wine ecommerce market size is estimated to increase by USD 12,062.31 million to 2027, at a CAGR of 8.15%, according to a recent market study by Technavio. Wine Ecommerce
You may feel that it would be reasonable to add to your tech stack incrementally, as you measure your progression and remain within a designated
In recent years, PR and marketing has been rapidly evolving, driven by technological advancements and the adoption of generative AI tools. Companies increasingly rely on
Have you ever felt like you’ve made HUGE advancements in marketing data and insight quality, but you still don’t see marketers or sales partners leveraging all of
As we venture deeper into the year, it’s clear that technological innovations are driving retention strategies to new heights. Notably, CMOs are increasing their martech
As marketers enter into Q2, many have settled into a routine of marketing tasks. However, this landscape is continuing to evolve. With many new technologies
