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Insights and industry news.

AI in email marketing
Ecommerce Masterclass

The rise of AI in email marketing

In today’s ever-evolving email marketing landscape, it’s essential for senior marketers to stay up-to-date with the latest trends in order to succeed in the email

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When Not to Use Deep Learning
AI Technology

When Not to Use Deep Learning

Deep learning is all the rage today, as major breakthroughs in the field of artificial neural networks in the past few years have driven companies

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Neilson report: winning in ecommerce 2024
Ecommerce Masterclass

Neilson report: winning in ecommerce 2024

The ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their shopping needs, demanding convenience and a hyper-personalised experience.

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Hyper-personalisation in email marketing
AI Ecommerce

Hyper-personalisation in email marketing

It’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are struggling to effectively deploy it, specifically

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