Beauty and Cosmetics
Industry-specific news and insights.
Hyper-personalisation: a paradigm shift for the cosmetics industry
An expert analysis of Hyper-personalisation for ecommerce customer behaviour, product relevance and measurable revenue growth.
Artificial Intelligence in Beauty $13.34 Billion by 2030
An expert analysis of Artificial Intelligence in Beauty $13.34 for ecommerce customer behaviour, product relevance and measurable revenue growth.
How hyper-personalisation is changing the beauty industry
Consumers now expect you to cater to their needs and anticipate what they might want next, total personalisation of your marketing. When we look at the major trends like
Beauty and cosmetics ecommerce takes an advantage
At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently
Health and beauty products soar online
Health and Beauty products soar online. While overall growth has been strong among online sales of health, beauty, and food products, some segments within these
Beauty driving CLV through email marketing
An expert analysis of Beauty driving CLV through email marketing for ecommerce customer behaviour, product relevance and measurable revenue growth.
Beauty ecommerce marketing driving brand awareness
An expert analysis of Beauty ecommerce marketing driving brand for ecommerce customer behaviour, product relevance and measurable revenue growth.
Beauty brands master customer acquisition
An expert analysis of Beauty brands master customer acquisition for ecommerce customer behaviour, product relevance and measurable revenue growth.
Hyper-personalisation championing the beauty industry
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick
Zara launches its own cosmetics line
Select Zara stores will have a dedicated cosmetics section and the products will be available to buy online. The new section is called Zara Beauty
The Beauty Market is Conquering Ecommerce
Over the last few years, the beauty and personal care market has experienced tremendous growth. What once used to be an industry only limited to
Beauty products – online analytics
A fascinating piece of research carried out by Salience highlighted the winners and losers in the online beauty market in the UK, the annual insight report recently
Cosmetics Marketing and Ecommerce
Long controlled by legacy conglomerates, the beauty industry has been rocked by having to turn online. Once “challenger” brands like IPSY, Glossier, and Fenty Beauty are now household
Ecommerce trends – the cosmetics industry
The beauty industry has always been at the forefront of ecommerce innovation and reinvention, and this year has been no exception. From clean beauty to