Beauty and Cosmetics
Industry-specific news and insights.
Hyper-personalisation: a paradigm shift for the cosmetics industry
The beauty industry has long been known for its one-size-fits-all approach to skincare and makeup products. However, with the rise of hyper-personalisation, that is quickly
Artificial Intelligence in Beauty $13.34 Billion by 2030
According to the latest market intelligence research report by InsightAce Analytic, the global Artificial Intelligence (A.I.) in Beauty and Cosmetics market size is expected to
The state of the beauty industry report: 2023
After a year of accelerating CPG inflation and fears of an impending recession, beauty industry consumers are feeling unsettled. This state of continued economic uncertainty
How personalisation is changing the beauty industry
Consumers now expect you to cater to their needs and anticipate what they might want next, total personalisation of your marketing . When we look at the major trends
Beauty and cosmetics ecommerce takes an advantage
Subscription – marketing tactics revealed At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But
Health and beauty products soar online
Health and Beauty products soar online. While overall growth has been strong among online sales of health, beauty, and food products, some segments within these
Beauty driving CLV through email marketing
Beauty driving CLV through email marketing. Customer lifetime value (CLV or LTV) is one of the most important metrics you need to be tracking –
Beauty ecommerce marketing driving brand awareness
Beauty ecommerce marketing driving brand awareness. For Direct-to-Consumer eCommerce brands, visibility isn’t just about building brand awareness, it’s about being highly relevant to your target audience.
Beauty brands master customer acquisition
Beauty brands master customer acquisition. The cosmetics and beauty industry is one of the fastest-growing markets in the world. It’s projected to surpass $128.7 billion
Personalisation championing the beauty industry
Personalisation championing the beauty industry. The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” –
Zara launches its own cosmetics line
Zara launches it’s own cosmetics line. Select Zara stores will have a dedicated cosmetics section and the products will be available to buy online. The
The Beauty Market is Conquering Ecommerce
The beauty market is conquering ecommerce. Over the last few years, the beauty and personal care market has experienced a tremendous growth. What once used
Beauty products – online analytics
Beauty products online analytics. A fascinating piece of research carried out by Salience highlighted the winners and losers in the online beauty market in the UK, the
Cosmetics Marketing and Ecommerce
Cosmetics marketing and ecommerce. Long controlled by legacy conglomerates, the beauty industry has been rocked by having to turn online. Once “challenger” brands like IPSY, Glossier, and Fenty
Ecommerce trends – the cosmetics industry
Ecommerce trends – the cosmetics industry. The beauty industry has always been at the forefront of eCommerce innovation and reinvention, and this year has been