Luxury
Industry-specific news and insights.
![Hyper-personalisation revolutionises luxury ecommerce](https://swifterm.com/wp-content/uploads/2024/05/Hyper-personalisation-revolutionises-luxury-ecommerce.jpg-copy.jpg)
Hyper-personalisation revolutionises luxury ecommerce
Hyper-personalisation is the new normal in the ever-evolving world of luxury brands. Today’s consumers want experiences that are tailored to their tastes and wants. As
![Luxury in a world of economic recession](https://swifterm.com/wp-content/uploads/2022/11/Luxury-in-a-world-of-economic-recession2-768x506.png)
Luxury in a world of economic recession
You would think that luxury marketing would face an uncertain future, with record inflation, supply chain disruptions, headwinds from China’s authoritarianism and the war in
![Luxury Goods basks in paradigm shift to online](https://swifterm.com/wp-content/uploads/2022/01/SwiftERM-Home-Page-2022-980x654-1-768x513.webp)
Luxury goods basks in paradigm shift to online
Luxury goods bask in a paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods
![Luxury strategy while maintaining brand value](https://swifterm.com/wp-content/uploads/2021/11/Balmain-HM-1.0-768x512.webp)
Luxury strategy while maintaining brand values
Despite the obvious benefits that ecommerce may bring, there is still a sector-wide fear of the shift to online sales. With the launch of so
![Luxury brands in 2021: DM and CX](https://swifterm.com/wp-content/uploads/2021/06/747c391e104647be4b93529ae70b02eb-800x675-1-768x648.webp)
Luxury brands: DM and CX
At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space
![Luxury goods marketing getting it right](https://swifterm.com/wp-content/uploads/2021/05/Luxury-goods-marketing-getting-it-right.jpg)
Luxury goods marketing – getting it right
Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and the 7 pillars that most professionals know: product, price, promotion,