Luxury
Industry-specific news and insights.
Strategies for luxury customer retention in a recession
Investment analysts are forecasting luxury’s growth for 2023 to be half that of 2022, due to a slowdown in consumer demand. But growth nevertheless. As
Luxury in a world of economic recession
You would think that luxury marketing would face an uncertain future, with record inflation, supply chain disruptions, headwinds from China’s authoritarianism and the war in
Luxury goods basks in paradigm shift to online
Luxury goods basks in paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will
Luxury strategy while maintaining brand value
Luxury strategy while maintaining brand value. Despite the obvious benefits that e-commerce may bring, there is still a sector-wide fear of the shift to online
Luxury brands: DM and CX
Luxury brands: DM & CX. At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial
Luxury goods marketing – getting it right
Luxury goods marketing getting it right. Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and 7 pillars that most