Top trends in data and analytics technology and practices can help anticipate change and transform uncertainty into opportunity. Data and Analytics (D&A) leaders must factor
Thanks to its flexibility and range, and user-friendly, natural language–based interface, AI technology is showing its mettle everywhere from copywriting to coding. Its power and
The modern consumer has ever-changing preferences and to satisfy them brands are turning to AI hyper-personalisation strategies that help to increase customer engagement, boost loyalty,
It is important to have a clear understanding of the basic concepts of artificial intelligence types. We often find the terms Artificial Intelligence and Machine
If you’ve been following the technological developments of AI over the past few years, you know that it’s having an impact on nearly every industry,
There is no better place to start when considering ecommerce trends than a recent poll by Boston Consulting Group (BCG) shows that more than 75%
The digital commerce platform market’s revenue grew by 11.2% in 2022, half of the 2021 rate. However, ongoing growth remains and we expect this rate
While brands and consumers increasingly turn to electronic media, direct mail – an advertising and direct branding strategy inclusive transmission impression material directly go residents’
The era of one-to-many engagement is over. Your customers need each experience to be relevant – something as simple as knowing what pages a customer
Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies
According to a recent study by Accenture, just 12% of companies currently use AI to boost their growth and results. Of these 30% of their
If you had to point out the most critical ecommerce issue in today’s high volume world, it would without doubt be personalisation. Not least because
AI has the potential to revolutionise the ecommerce industry, but it also comes with its fair share of challenges. Here are some of the key
AI strategy change delivers enormous ROI. AI is a versatile tool that firms use to achieve a variety of business goals. When starting out, companies
Have you ever received an email that appeared tailor-made for you? Maybe it was a product you were just thinking about, or a complimentary one to something you’d just bought. You may no longer be surprised to learn that those emails are the result of the importance of AI and ML in email
Ecommerce has grown tremendously over the last decade producing $5.7 trillion worldwide in sales for 2022. It is projected to reach $1.7 trillion by 2027 in
Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job,
With everything else happening in the world this year, the heat-wave, the Ukrainian war etc it is no less important to keep an eye on
