According to McKinsey and Company, the growth in ecommerce in the first six months equalled that of the previous decade. The accelerated adoption of eCommerce has
Select Zara stores will have a dedicated cosmetics section and the products will be available to buy online. The new section is called Zara Beauty and includes a full range of beauty products for eyes, lips, face and nails. The compounds are high quality and were designed by make-up artist Diane Kendal. They will be […]
An expert analysis of Champagne Embraces Direct-to-Consumer Sales for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Unleashing Ecommerce Pet Marketing Strategies for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of How Sephora connects retail, ecommerce and for ecommerce customer behaviour, product relevance and measurable revenue growth.
Perfecting both omnichannel retail and hyper-personalisation is no small task for retailers, yet despite the many challenges they’ve faced, some have thrived in a new era of ecommerce. To
An expert analysis of Neiman Marcus the Business of Emotions for ecommerce customer behaviour, product relevance and measurable revenue growth.
Customer experience will drive MarTech. When we think about marketing today, automation is one of the primary technologies businesses leverage to drive sales and brand
E-grocery sales are expected to climb from nearly $35 billion to more than $250 billion, according to a new study. Online grocery will swell to 21.5%
An expert analysis of Must have Martech for fashion ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space
Artificial Intelligence has a rich history of optimising business outcomes. For example, over the past decade, airlines worldwide have used AI to set dynamic pricing for airline
Hyper-personalisation offers the biggest bang for your marketing buck. Not only will it open up new ways to boost revenue and conversions, and to acquire
An expert analysis of Hyper-personalisation the future of CX for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of What is Cross-Channel Attribution? for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of The social commerce role in omnichannel for ecommerce customer behaviour, product relevance and measurable revenue growth.
To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfil their purpose. Below are a few
Selling over the Internet was, and still can be, a big step for many businesses. But just as ecommerce is now a daily choice for
Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes is twofold: on one hand,
Influenced by lifestyle and behavioural shifts, consumers are increasingly making choices based on goals ranging from healthier living and ethical consumerism to greater convenience and stricter budgeting. Never has the maxim ‘you are what you eat’ been more relevant as consumers’ unique relationship with food and drink has become an extension of their individuality, their goals, and a […]
Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are opening brick-and-mortar locations.
The ecommerce challenge for profitable customers is that today’s retailers need to do three things simultaneously: increase customer revenue, decrease marketing costs, and continue to
An expert analysis of How Shipping Can Reduce Cart Abandonment for ecommerce customer behaviour, product relevance and measurable revenue growth.
Technology Trends: Technological advancements have had a huge impact on the ecommerce world, transforming the way consumers connect with brands and empowering them to shop
