SwiftERM logo
SwiftERM logo

Blog

Insights and industry news.

Why omnichannel ecommerce is essential
Retail Development

Why omnichannel ecommerce is essential

What is an omnichannel marketing strategy? Hubspot describes it as, “the ability to deliver a seamless and consistent experience across channels, while factoring in the

Read More »
Exploring DTC for Fresh Produce Businesses
Retail Development

Exploring DTC for Fresh Grocery Produce

Exploring DTC for fresh grocery produce businesses. Direct to customer sales are not new—ecommerce websites have been operating on this basis for two decades now—and thus the

Read More »
Understanding cost per acquisition
Retail Development

Understanding cost per acquisition

Understanding cost per acquisition. Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your CPA

Read More »
Digital Marketing Competitor Analysis
Retail Development

Digital Marketing Competitor Analysis

What Is A Competitor Analysis? Digital Marketing Competitor Analysis. Competitor Analysis means very different things in different industries. For a Boxer it means pouring over

Read More »
Marketers are embracing hyper-personalisation
Retail Development

Marketers are embracing hyper-personalisation

Hyper-personalisation the practical way to leverage AI. Marketers are embracing hyper-personalisation. While many companies are still struggling to understand how artificial intelligence (AI) will ultimately

Read More »
Direct-to-Consumer Marketing Overtakes DNVB
Retail Development

Direct-to-Consumer Marketing Overtakes DNVB

Direct-to-Consumer Marketing Overtakes DNVB. To overcome the struggles of scale, traditional DNVBs are moving beyond DTC as an operational model. Instead, “direct” will increasingly become ethos: an

Read More »
Closing the big personalisation gap
Retail Development

Closing the big personalisation gap

Closing the big personalisation gaps. Most retailers admit they have a long way to go to achieve high-performance effectiveness in personalised marketing. In fact, a big

Read More »