The ecommerce retailers guide to PPC. Pay-per-click (PPC) advertising is a key component of a digital marketing strategy that increases a business’ visibility and drives
Personalisation central to fashion marketing. Recent years have made personalisation central to fashion marketing. The ever-elusive millennial demographic demands shopping experiences which foster lasting connections between consumers
Best practices for your supply chain. Establishing and implementing best practices is the first step to reducing costs and time wasted in your warehouse or
Inventory management guide for ecommerce. Logistic issues and challenges don’t add up with multiple warehouses. They multiply. Retail businesses, like high street shops and e-shops,
The good content marketing trend in fashion. Good content marketing is like a fashion statement: it expresses human individuality while resonating with socio-political developments and
With interest in CRO at an all-time high, it’s crucial for digital marketers to get a wider perspective on the increased importance of conversion rate
What is customer identity and access management? Customer identity and access management (CIAM), A category of application for managing user access and consent to online
The beauty market is conquering ecommerce. Over the last few years, the beauty and personal care market has experienced a tremendous growth. What once used
Brand ambassadors the ultimate guide. Brand ambassador programs are one of the most effective ways to market your business. They combine the virality of word
A definitive guide to a strong product portfolio. Running a strong, profitable retail business is about the art of buying and selling of your product
Essential guide to ecommerce pricing strategies. Pricing can be a huge player in whether your ecommerce store makes consistent sales. Charge too much and nobody buys,
Luxury goods marketing getting it right. Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and 7 pillars that most
The perfect solution for reducing return rates. Alongside the surge in online shopping comes a much less desired activity for retailers: returns. While many retail brands have
Champagne and Burgundy lead boom. Liv-ex, the global marketplace for fine wine, released figures this morning to show trading volumes up by 70% compared to last
Gartner, Inc. identified data analytics technology trends that can help organisations respond to change, uncertainty and the opportunities they bring in the next year. D&A leaders should
What is predictive content personalisation. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had
How to improve your GoogleAds quality score. On a scale of 1-10, with 1 being the lowest and 10 being the highest, the Quality Score
The autoparts aftermarket. The worldwide Automotive Aftermarket Parts Industry is forecast to achieve $723 billion in sales this year. The US alone accounts for $296
