Has Big Data made customer segmentation redundant?
Has Big Data made customer segmentation redundant? Segmentation is one of the core tasks of every marketer. It involves classifying customers or prospects into homogenous
Has Big Data made customer segmentation redundant? Segmentation is one of the core tasks of every marketer. It involves classifying customers or prospects into homogenous
The most important KPIs for an ecommerce business. As an ecommerce store owner, your goal is to grow your brand and generate more revenue. Marketing
Secret ingredients of the Uniqlo strategy. Uniqlo is the world’s second-largest apparel retailer, that continues to go from strength to strength. We recently poured over the
What Is A Competitor Analysis? Digital Marketing Competitor Analysis. Competitor Analysis means very different things in different industries. For a Boxer it means pouring over
Strategies Skyrocket Ecommerce Loyalty. So you’ve built your ecommerce store with some of the best tools on the market, you’ve uploaded some products, and you’ve even managed
Zara does not advertise conventionally. You will not see a single television commercial, an ad in the press, a billboard or banners on the internet.
Hyper-personalisation the practical way to leverage AI. Marketers are embracing hyper-personalisation. While many companies are still struggling to understand how artificial intelligence (AI) will ultimately
Why personalisation dominates marketing ROI. Personalisation will, hands-down, give you the most bang for your marketing buck (See Forbes 50 stats illustrating the power of personalisation.
Direct-to-Consumer Marketing Overtakes DNVB. To overcome the struggles of scale, traditional DNVBs are moving beyond DTC as an operational model. Instead, “direct” will increasingly become ethos: an
A bullish outlook for the global fine wine market. The wine industry took the brunt of the pandemic head-on but luckily found a new approach
Closing the big personalisation gaps. Most retailers admit they have a long way to go to achieve high-performance effectiveness in personalised marketing. In fact, a big
Will subscription become the preferred choice for ecommerce. The age of ecommerce subscription is here. As of last year more than a quarter of Brits were signed
Personalisation has come to dominate nearly every conversation in the retail world for a very good reason — because consumers now demand and respond positively
Content personalisation is not web personalisation. A few years ago, David Weinberger, a technologist and co-author of The Cluetrain Manifesto, wrote, “Personalisation: the automatic tailoring
Problems of personalisation in ecommerce. Most consumers don’t want brands to passively push their products. They don’t trust brands that are faceless corporations and they don’t
Ecommerce unlocking new markets for fresh grocery produce – the rise of online farm shops and veg boxes, and whether this trend is here to
The ecommerce marketing emails that perform best, across all measures (think all the traditional metrics: opens, engagement, CTR, conversions) have one thing in common, they
The Yotpo consumer survey reveals that brand loyalty has changed and shoppers are actually becoming more loyal. It revealed that of 1,000 UK-based respondents across four