INDEX – to all SwiftERM articles

These are all our articles/blogs written for ecommerce retailers. It is an index to all articles featured on this site for your company’s success. The INDEX is alphabetical, just click on the image for the link. We feature key articles seeing higher traffic and therefore interest and feel it worthwhile to be more significantly featured. Our policy is to research and write articles that benefit our clients. We hope you enjoy the site.


Featured Article:

Automation is the future of ecommerce 

Automation is the future of ecommerce. The thing is, as a business scales, the demands and complexity also increase. In this article, we’ll discuss what automated e-commerce exactly is, the tools, and the best practices.

Automation in eCommerce is the usage of multiple software applications and related instruments that create a sequence of processes, which eventually reduces redundancy, removes disconnectivity, increases growth and efficiency, and simplifies flow




Featured Article

Why ecommerce needs product diversity

Why ecommerce needs product diversity. Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilise your earnings. Like most things in business, it’s not without its risks.

Here’s what you need to know about product diversification and if it’s right for your business.


Featured Article
Email marketing made simple, a step by step guide

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.









Featured Article
Ecommerce Marketing Channels Tactics and Tools

Huge networks, like Google and Facebook, will continue to offer new ways to reach customers and attract more advertising dollars. With that in mind, here’s a list of the best channels, tactics, and tools to consider when crafting your ecommerce marketing plan.  




Featured Article
The future of personalisation – how to get ready for it

Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve. The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in technology, data, and analytics will soon allow marketers to create much more personal and “human” experiences across moments, channels, and buying stages. Physical spaces will be reconceived, and customer journeys will be supported far beyond a brand’s front door.

Featured Article
Propensity – response models in predictive analytics

Propensity models also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer purchasing behaviour, like whether a customer that is browsing your website is likely to buy something. This helps marketers optimize anything from email send frequency to sales staff time, to money, including discounts.








Featured Article
Wine DTC opportunities to take advantage of

Reading the stats and data from the wine industry of sales so far this year, you could be forgiven to believe it is anything but gloriously successful to be in the wine retailing business right now. Of course apart from those still loitering under the misapprehension that retail alone will prevail, the big winners are those heavily into ecommerce sales, those that are on the bandwagon already. Lockdown provided the perfect opportunity for consumers to sample, develop or diversify their tastes and preferences across country, vineyard, grape and vintage, changes which would have been unprecedented otherwise. 




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