SwiftERM Hyper-personalisation for ecommerce email marketing
SwiftERM logo

Blog

Insights and industry news.

Understanding cost per acquisition
Retail Development

Understanding cost per acquisition

Understanding cost per acquisition. Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your CPA

Read More »
Digital Marketing Competitor Analysis
Retail Development

Digital Marketing Competitor Analysis

What Is A Competitor Analysis? Digital Marketing Competitor Analysis. Competitor Analysis means very different things in different industries. For a Boxer it means pouring over

Read More »
Marketers are embracing hyper-personalisation
Retail Development

Marketers are embracing hyper-personalisation

Hyper-personalisation the practical way to leverage AI. Marketers are embracing hyper-personalisation. While many companies are still struggling to understand how artificial intelligence (AI) will ultimately

Read More »
Direct-to-Consumer Marketing Overtakes DNVB
Retail Development

Direct-to-Consumer Marketing Overtakes DNVB

Direct-to-Consumer Marketing Overtakes DNVB. To overcome the struggles of scale, traditional DNVBs are moving beyond DTC as an operational model. Instead, “direct” will increasingly become ethos: an

Read More »
Closing the big personalisation gap
Retail Development

Closing the big personalisation gap

Closing the big personalisation gaps. Most retailers admit they have a long way to go to achieve high-performance effectiveness in personalised marketing. In fact, a big

Read More »
Problems of personalisation in ecommerce
Retail Development

Problems of personalisation in ecommerce

Problems of personalisation in ecommerce. Most consumers don’t want brands to passively push their products. They don’t trust brands that are faceless corporations and they don’t

Read More »