Last week, Brooke Roberts-Islam wrote “Zara Meets Netflix” (Forbes). In others words, a business model based on “speed-to-market (fast-fashion), customer centricity and excellent operations” meets the
“The number one thing vintners need to do in 2021 to grow their ecommerce sales is utilise personalisation,” says Zach Kamphuis, General Manager of Commerce7.
You can spend countless hours working on a great idea and perfecting your product or service, but all future growth boils down to one key
Online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360 estimates. Amazon accounted for nearly a third of all
More accurately autonomous solutions; machines that do the whole lot for you, with no need for human involvement whatsoever. The thing is, as a business
This is an article for established ecommerce brands that are looking to take their marketing to the next level. This is for brands that have
Although predictive analytics has been gaining popularity rapidly in the Big Data field, companies have been slow to adopt the technology primarily due to reasons
Replatforming and deploying major updates are some of the most stressful moments for an ecommerce team. Replatforming and deploying major updates are some of the
In the current business environment, marketers are struggling to meet their ROI mandates. They’re also under great pressure to show that marketing spend has a
The pet food industry, which is projected to grow to a gargantuan $200b value globally by 2025, is undergoing massive change as the brands shift and
In the last few months, people have connected with their homes in a way their pre-Covid lives had never allowed. During lockdown, our homes became
Grocery saw last year, a revival that was both unanticipated and unexpected. Fueled by ecommerce, grocery sales jumped by 10% this year, and there is no
During a time when everything seems to be moving online, consumers have been slow to adopt online grocery shopping. In 2019, 81% of U.S. consumers
As the customer experience continues to play a key role in standing out, gaining more customers and increasing revenue, ecommerce hyper-personalisation has much to offer
Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilise
The fashion ecommerce industry is an industry that has always proudly worn change like a model would wear Prada. Change is a key part of
The beauty industry has always been at the forefront of ecommerce innovation and reinvention, and this year has been no exception. From clean beauty to
The role that good marketing and sales strategies play in the success of any consumer-driven business can’t be overstated. But over the past decade, good
