The psychology of personalisation. Modern technologies, including artificial intelligence, machine learning and data analytics, make it easier to create the personalised experiences, products, services and
Without the visual presence of high street storefronts, retailers need to invest in drawing shoppers through their virtual doors. The costs of customer acquisition are
Studies have shown that very fair return policies increase sales without any increment in returns. Furthermore, Web Retailer also reports that if your online business has at
On the surface, product sourcing for your e-commerce website sounds like the easiest part. Know your product, find a supplier, import, and sell. But in
Brands today are expected to thrive in a highly digital world, where consumers expect every interaction to be extremely engaging, efficient, and heavily tailored to
The shift toward ecommerce in the last few years on consumer packaged goods (CPG) companies’ profitability, had the following themes emerge – some surprising, some
Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business throughout their entire relationship. In
Of course, you want the maximum ROI from your marketing efforts. Email offers the highest returns for marketers year after year. Last year email marketing’s return
This year more than any other year before, the online popularity of the best luxury brands in the world is a dependable predictor of future
Marketing can be done through many different vehicles and mediums. Not every medium will have the same result or cost. As such mediums need to
Touchpoints are essential to understanding your customer’s journey (if you’re ready, here’s a complete guide to customer journey mapping). 66 % of companies now compete primarily
Predictive hyper-personalisation is the ability to predict customer behaviour, needs, or wants and then precisely tailor offers, products, and messages to each recipient across channels
Once the main vehicle for how brands connect with visitors online, these days, your website is now just one of many channels used to nurture
Hubspot describes it as, “the ability to deliver a seamless and consistent experience across channels while factoring in the different devices that consumers are using
Direct to customer sales are not new—ecommerce websites have been operating on this basis for two decades now—and thus the concerns that come with this approach are
Ecommerce has been steadily growing for the past decade, there’s no doubt about it. And then the Coronavirus pandemic caused a hyper-jump in ecommerce adoption.
Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Your CPA will give you an estimate
Cart abandonment refers to visitors who add items to their online shopping cart, but exit without completing the purchase. The Baymard Report highlights some of the main reasons
