segmenting: A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers, we
An expert analysis of Age groups on social media for ecommerce customer behaviour, product relevance and measurable revenue growth.
Another bike/cycle boom forecast. In the 12 months ending October 2021, the U.S. cycling market grew its revenue by only 3% compared to the prior
In May 2020, Google announced the page experience update to their ranking algorithm. The goal of this update, add more organic ranking signals for user experience.
With increasing competition for online spending, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles,
An expert analysis of Using Autonomous Software for Email Marketing for ecommerce customer behaviour, product relevance and measurable revenue growth.
The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to
An expert analysis of Premiumisation driving champagne growth for ecommerce customer behaviour, product relevance and measurable revenue growth.
Ecommerce success: Based on recent stats, ecommerce seems to become more popular and online retail sales have now passed one-third of all global retail sales.
Luxury goods bask in a paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 billion — a 1% increase from pre-pandemic times. But like much of the world, the luxury sector looks […]
Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. In a recession, many marketers cut back
An expert analysis of Successful jewellery ecommerce – the for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of The wine world in the year to come for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Best Payment Gateways For UK Businesses for ecommerce customer behaviour, product relevance and measurable revenue growth.
If you’re an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need a fresh idea, a
An expert analysis of Hyper-personalisation vs. Segmentation for ecommerce customer behaviour, product relevance and measurable revenue growth.
How often do your consumers grocery shop? Once a month, once a fortnight, once a week, or perhaps when we are throwing a party? We shop as
UK apparel ecommerce sales will overtake high street sales this year – three years ahead of pre-pandemic predictions, and the UK will be the first
Hyper convenience, hyper-connectivity and hyper-personalisation. How should retailers be optimising their strategies for the year ahead and where should they be hedging their bets? The last
Despite the obvious benefits that ecommerce may bring, there is still a sector-wide fear of the shift to online sales. With the launch of so
Small but might wine vintage expected. After a dire year, a small but mighty wine vintage is expected. Mildew, drought, frost, hail—climate change wreaked havoc on
Andrew Isenman explores stock levels before, during and after the cataclysmic last 2 years, using a technique called time series forecasting.The data that is used in
Following an exceptional year of growth in 2020, the Bicycle Association (BA) reports that, for the first 6 months of 2021, the total UK cycling
While fourth-quarter numbers are still being crunched and the gains and losses of last year have yet to be fully tabulated, one thing is crystal
