Consumers have come to demand and expect relevant and hyper-personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage
Psychology tells us that people prefer and often crave a hyper-personalised experience. By “hyper-personalised experience,” we mean an interaction or engagement via a piece of software, with
An expert analysis of Ecommerce challenges facing the cycle for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of The wine retailing by ecommerce guide for ecommerce customer behaviour, product relevance and measurable revenue growth.
Since Salesforce invented the term “Software-as-a-Service” more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. We found the
It’s no surprise that personalising communications has long been a priority for marketers. But sometimes it’s helpful to remember why, and what the options are. In
As a marketer, you have a variety of options at your disposal for reaching new customers. But with everything from billboards to event sponsorship to
Software as a Service (SaaS) is now essential for ecommerce. Choosing a SaaS may be one of the best decisions your company makes this year. Retail ecommerce
An expert analysis of Email metrics and KPIs to measure success for ecommerce customer behaviour, product relevance and measurable revenue growth.
A recent survey of digital marketing and ecommerce executives conducted by CommerceNext in partnership with CommX found that developing a more careful appreciation of individual
An expert analysis of Challenges in ecommerce operations and for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of UTM codes and how to use them in ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
It’s official, loyalty is waning, a new report suggests, with shoppers now more likely to choose where to buy based on fulfilment and customer service. More than a quarter (27.4%) of UK and US adults now feel no loyalty to any brand, while only 6% feel loyal to an ecommerce brand, according to The Loyalty […]
According to research, 4 out of 5 marketers believe that personalisation is essential to successfully compete today. Therefore, companies are gradually abandoning mass-marketing strategies—i.e. one message for everyone—in favour of the far more profitable – hyper-personalisation variety. SwiftERM is autonomous individualisation for ecommerce: it autonomously selects products for each individual according to that individual’s predicted […]
An expert analysis of McKinsey personalisation research and its implications for ecommerce customer relevance and measurable revenue growth.
Ecommerce has a dark secret, and there are reasons that some people like to keep it that way. If the truth got out then a
The rapid creation and retrieval of relevant content and knowledge on both your communications and website are critical to improving the overall customer experience. Application leaders
With increasing competition for online spend, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles, is
An expert analysis of The UK ecommerce market insights for ecommerce customer behaviour, product relevance and measurable revenue growth.
How to sell wine online. If you are still operating your ecommerce business the same way you did in years past, you are in danger
Advanced ecommerce marketing analytics guide: For any ecommerce business, monitoring your website’s marketing analytics is essential to help grow and improve your operations. Marketing metrics
There are a lot of metrics in email marketing. That’s one of the best things about it – you can track every action and reaction
cyber security: Ecommerce sites will always be a hot target for cyberattacks. For would-be thieves, they are treasure troves of personal and financial data. In
An expert analysis of Ecommerce stop disavowing backlinks for ecommerce customer behaviour, product relevance and measurable revenue growth.
