Metrics are arguably the most important part of your social media reports. They’re figures that you can’t argue about, showing the real impact your social
Email Guide: When creating a call-to-action, it is essential to be mindful that email is a push channel and the website is a pull channel —a key difference oft-forgotten
Direct-to-consumer (DTC) routes to market have been a big feature of the pandemic, as consumers sought to stay away from shops. For food and drink
Most retailers concentrate on having everything prepared to capture a sale when the customer comes to their website, but what if they don’t come? What
Direct-to-Consumer (DTC) / ecommerce, in the wine industry is by no means a new concept as the model of building a direct, close relationship between vintner
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The world spends more than $90.7 billion on toys each year, As young kids start to gravitate toward video games and smartphones, what direction will the traditional toy
From Spotify to Netflix and Amazon, we’re surrounded by extreme personalisation every day. Consumers have come to expect the same level of personalisation from companies
The food and grocery sector has found its sweet spot when it comes to maximizing the potential of digital and of online sales. With more and more
An expert analysis of What influences product returns for ecommerce customer behaviour, product relevance and measurable revenue growth.
Zara is a bonafide pioneer of fast fashion, churning out new trends every few weeks for their 2,264 stores globally as well as for their
If you operate an ecommerce business of any scale, you will know that there never seems to be enough time in the day to do
Acquiring potential customers is the main goal for many businesses. It’s the main reason why you continue to create marketing materials, use onsite retargeting, engage
How to stop churn immediately. There is not a single business in the world that has never lost a customer. Every business deals with it differently:
Consumers: Some people meet, fall in love and get married right away. Others can spend hours in the sock aisle at the department store, weighing
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marketing strategy: If you have a thriving offline business, you are no stranger to marketing. However, the strategies for driving traffic to your ecommerce store
Google Analytics is undeniably the most powerful digital marketing tool but is underrated by most businesses. If you have an ecommerce website, there is a
If your ecommerce site isn’t mobile-friendly or mobile-optimised, you’re missing out. This post goes over some of the reasons you really should go mobile by
Data analytics is now essential to ecommerce success. Targeting the right audience through advertising platforms is highly necessary to boost online sales as customers only
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How to reduce your rate of return. The ecommerce industry today is booming and shows no signs of slowing down. It does however come with
An expert analysis of How to Create a Social Media Strategy for ecommerce customer behaviour, product relevance and measurable revenue growth.
