Hyper-personalisation is crucial for providing a great customer experience, converting shoppers, and earning long-term loyalty. But the way we define personalisation is in serious need
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We’ve all seen the devastation of wildfires, drought and now floods, but is California’s $46 billion wine industry prepared for client change? Climate change poses
Fashion ecommerce can be highly lucrative, but the consequence of this is heavy competition and the immediate effect of any economic influence. You only need to watch the news on any TV channel currently to hear predictions of an economic recession looming. You might be surprised to know therefore that the Bank of England predicts […]
If you own or run an equestrian goods company you will appreciate how competitive it is. The British Equestrian Directory lists 2448 retailers. That’s a
Reuters breaking news predicts that ecommerce success is about to explode on social media. This corroborates the Bank of England prediction that ecommerce growth in
In a recent seminar on ecommerce in London, the central topic for discussion was the latest industry trends and implications of price rises. From these
Ecommerce marketing managers critically work in both tactical and strategic ways. They are integral to devising and running campaigns, bringing new creativity to the table,
Why do independent grocers need ecommerce more than ever? There are a few things in life that are reasonable to call constant. First, people are creatures of habit, and second, they are not necessarily inherently lazy, certainly intrinsic to why as a species we have survived this long, are we perpetually striving to look for […]
Understanding the API-first approach is useful for ecommerce marketing for retailers. Web APIs (API stands for Application Programming Interface. In the context of APIs, the word
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The wine industry is entrenched in traditional values, and both reluctant and nervous to embrace change. It’s a significant business and economic power. But with
With grocers projected to continue their digital transformations, five specific grocery technology trends are set to lead the way. This, at a time when the
Hyper-personalisation is the most advanced form of micro-marketing, as it chases the ultimate goal, maximising the return from each consumer. If you search the term
There is no denying the necessity of hyper-personalisation in email marketing. Hyper-personalisation increases open rates, and it shows your audience that you acknowledge and understand their
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Younger generations are key to online wine success. Ahead of Wine Paris and Vinexpo Paris in February 2023, organisers have partnered with Wine Intelligence to
Email hyper-personalisation, how powerful is it and how to do it? This should feature as every ecommerce marketer’s highest priority. By offering a hyper-personalised experience to your customers you can make sure that everyone feels like they’re the most important person in the world. You can give them a shopping experience that’s tailored to their […]
Email hyper-personalisation, how powerful is it and how to do it? This should feature as every ecommerce marketer’s highest priority. By offering a hyper-personalised experience to your customers you can make sure that everyone feels like they’re the most important person in the world. You can give them a shopping experience that’s tailored to their […]
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Sadly for anyone teetering on the edge or recently poking a toe in the water of running a wine ecommerce business, you may already appreciate
Here is a summary of the latest food and grocery predictions on consumer trends for the upcoming year from influential market research firms around the
hyper-personalisation software: Predictive personalisation software which has been around for a few years, has now been replaced by AI machine learning hyper-personalisation but has begun
