AI hyper-personalisation begins to dominate
An expert analysis of AI hyper-personalisation begins to dominate for ecommerce customer behaviour, product relevance and measurable revenue growth.
May 8, 2023
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An expert analysis of AI hyper-personalisation begins to dominate for ecommerce customer behaviour, product relevance and measurable revenue growth.
The wine retail industry is continuously evolving and technological advancements cannot stay far from this business. Let’s take a look at the most promising establishments destined to improve the wine business. Technological advancements in the wine industry are happening! Numerous tech organisations are working towards yielding a better vine crop and helping the winemaker as well […]
An expert analysis of Maslow’s hierarchy of needs in consumer for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Analysis of success rates for ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
Marketing personalisation: Top marketing people now use marketing hyper-personalisation consistently across the spectrum, which has become one of the most indispensable strategies among B2B and B2C marketers worldwide. This one-to-one marketing approach uses real-time data and insights to deliver qualitative messages to consumers, thereby representing a drastic shift from the quantity-based marketing mindset of the […]
An expert analysis of Tech stack statistics the latest data… for ecommerce customer behaviour, product relevance and measurable revenue growth.
The goal of any ecommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers. With billions of people online, Conversion Rate Optimisation (CRO) is the new cornerstone of businesses operating online. What does conversion optimisation look like in practice? In many cases, it requires […]
An expert analysis of SEO Cannibalisation, and its effect on for ecommerce customer behaviour, product relevance and measurable revenue growth.
Digital grocery buyers accounted for more than half of the US population last year, and retailers have rushed to respond: Amazon Fresh will open dozens of new
While ecommerce offers convenience and speed, digital settings can feel impersonal compared with physical shops, which draw customers in through engaging experiences, inviting layouts, and
advanced technology: The biggest fashionista retailers globally, such as Zara, H&M, Burberry, Next, Uniqlo etc receive the greatest number of hits daily about them on
An expert analysis of Ecommerce success achieved by early adoption for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of McKinsey – Why digital trust matters for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of A guide to machine learning algorithms and for ecommerce customer behaviour, product relevance and measurable revenue growth.
If you consider the maths that went into the first moon landing, building a nuclear reactor or the Hadron Collider, naturally you’d be thinking to yourself surely the technical advancement of email marketing must have pushed on further than segmentation, even with hyper-personalisation. Of course, it has, but so many people now have a finger […]
People receive dozens of emails every single day, but only a small fraction of those are actually opened. So how do you make sure your emails stand out from all the rest? This could be a killer, but the solution is personalisation. Personalised emails are one of the easiest ways to guarantee your message captures […]
Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
An expert analysis of Comparison of Ecommerce sales by category for ecommerce customer behaviour, product relevance and measurable revenue growth.
Email marketing without staff is the ecommerce entrepreneurs dream scenario. To be able to have a catch-all email facility, that you don’t have to touch,
An expert analysis of Diffusion of innovation theory and its for ecommerce customer behaviour, product relevance and measurable revenue growth.
Much has been written about predictive content personalisation, but what of predictive communication – hyper-personalisation. The more effective cousin, that takes the same technology but employs it in communication instead. The distinction being, one waits for the consumer to come to you, the other goes and gets it. Like the gun going off in a […]
Predictive Personalisation: One in five customers has abandoned purchases because no one answered their inquiry. A third of customers encountered technical problems in placing orders. Six percent of packages never arrived. And one in three customers was so disappointed they will not return. Do these figures sound like the death knell of a failing monolith? […]
The importance of data in ecommerce cannot be overstated. It’s the difference between creating fact-based marketing strategies, and making decisions led by ‘gut feelings’. A growing number of brands are using ecommerce analytics to optimise performance and revenue. But how, exactly, might these intuitive platforms be giving them the edge? The truth is, using analytics […]
An expert analysis of The ecommerce retailer’s guide to for ecommerce customer behaviour, product relevance and measurable revenue growth.