Category: Ecommerce Masterclass

Insights and industry news.

The value of personalisation on ROI
Ecommerce Masterclass

The value of hyper-personalisation on ROI

It is now universally accepted that hyper-personalisation will, without question, deliver the highest ROI in marketing, and for our purposes specifically ecommerce marketing. Not only

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How to smash email marketing success in 2023
Ecommerce Masterclass

How to smash email marketing success

You know the feeling, we’ve all been there, when you achieve something worthwhile, that your efforts have smashed it. It probably doesn’t matter to anyone

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Essential wine ecommerce marketing in 2023
Ecommerce Masterclass

Essential wine ecommerce marketing

There are multiple insights into the forthcoming year for selling wine by ecommerce. But let’s face it, the big players are not going to give away their strategies and implementation plans to enable you to better compete against them. You have to best predict what you can, and implement your campaign. What the intuitive ecommerce […]

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Immediate ecommerce challenges to be faced
Ecommerce Masterclass

Immediate ecommerce challenges to be faced

The ecommerce industry has grown exponentially, with total ecommerce sales expected to reach $1.065 trillion by 2023. As an ecommerce business owner, you have unique challenges, like unique rules

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Luxury in a world of economic recession
Ecommerce Masterclass

Luxury in a world of economic recession

You would think that luxury marketing would face an uncertain future, with record inflation, supply chain disruptions, headwinds from China’s authoritarianism and the war in

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How to measure consumer personalisation
Ecommerce Masterclass

How to accurately measure hyper-personalisation

Consumer personalisation: As the value of hyper-personalisation is now universally accepted as offering the greatest returns in marketing, marketers are no longer asking whether they should hyper-personalise or not, it’s a given, but you do need to know how to accurately measure it.. According to Statista, 33% of marketers now spend more than half their online […]

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How to accurately measure hyper-personalisation

Consumer personalisation: As the value of hyper-personalisation is now universally accepted as offering the greatest returns in marketing, marketers are no longer asking whether they should hyper-personalise or not, it’s a given, but you do need to know how to accurately measure it.. According to Statista, 33% of marketers now spend more than half their online […]

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