Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well
autonomy: Hyper-personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does it autonomously for you is now a necessity because of the vast amounts of data involved. While this suggests benefits for both individuals and businesses, but to understand why requires […]
New technology envelops us every day, and autonomous marketing is positioned to become the backbone of the marketing and advertising industry, all thanks to the
Ecommerce metrics and KPIs track ecommerce success, as the source of rich insights of how your business is performing, and trends in user behaviour that
This ecommerce retailer guide to the wine regions of Italy shows to illustrate the depth of knowledge required to satisfy each consumer appetite in their
The highest ROI in ecommerce marketing is the ideal point to start an assessment of all the tools you have in your war chest, to
The most obvious benefit of implementing marketing automation for your ecommerce site is time. By automating tasks you get more of it, to do the
This article focuses on the conception and use of machine-learning predictive personalisation algorithms reshaping consumer knowledge in ecommerce marketing. In the last years, specialised services
This is a fascinating insight from Deloitte into how hyper-personalising the consumer experience using data empowers ecommerce retailers, provided they know how to use it.
Appreciation of different wine regions is part and parcel of an ecommerce vintner’s life. In this Rhône wines guide for ecommerce retailers, we aim to
The application of various data analysis types in ecommerce is now essential for success. It is the process of accumulating data from all of the
The Bordeaux wine region of France is located on both the right and left, banks of the Gironde. The location and the climate mean these
An expert analysis of Fashion hyper-personalisation is easier said for ecommerce customer behaviour, product relevance and measurable revenue growth.
McKinsey estimates that word of mouth is responsible for between 20 to 50% of purchasing decisions, this makes personalisation essential to ecommerce email. This is because
We have never before included heavy academic papers (ecommerce) in our blog, but when a study on the external influences on consumer ecommerce came along,
Burgundy has built its winemaking traditions throughout the centuries and still presents the benchmark of excellence. It is where the understanding and the respect towards
An expert analysis of How Enterprise Resource Planning Benefits for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of The BOF / McKinsey report on fashion for ecommerce customer behaviour, product relevance and measurable revenue growth.
The case for breaking down silos across marketing channels to avoid lost revenue and wasted ad spend. In general, ecommerce retail can be thought of
An expert analysis of How predictive analytics algorithms work for ecommerce customer behaviour, product relevance and measurable revenue growth.
At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently
The “Cigar Market” is one of the sectors that is expanding the fastest, thus it is crucial for players in the market to first do
An expert analysis of Autonomous Email Supersedes Automatic for ecommerce customer behaviour, product relevance and measurable revenue growth.
Ecommerce sales grew by 16.8 % last year, accounting for approximately 20 % of all retail sales worldwide, this article is about how to maximise your ecommerce ROI. This
