Category: Ecommerce Masterclass

Insights and industry news.

The 2022 fashion industry report
Ecommerce Masterclass

The 2022 fashion industry report

The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to new consumer priorities, and digital is providing a nexus for growth. Still, the industry faces significant challenges amid supply-chain disruption, patchy demand, and persistent pressure on the bottom line. With […]

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Critical strategies for early ecommerce success
Ecommerce Masterclass

Critical strategies for early ecommerce success

Ecommerce success: Based on recent stats, ecommerce seems to become more popular and online retail sales have now passed one-third of all global retail sales. Statista, SmartInsights. As more and more retailers are focusing on online selling, the ecommerce industry is facing stiff competition. Thus, to carve out your niche in ecommerce, you need to […]

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Luxury Goods basks in paradigm shift to online
Ecommerce Masterclass

Luxury goods basks in paradigm shift to online

Luxury goods bask in a paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 billion — a 1% increase from pre-pandemic times. But like much of the world, the luxury sector looks […]

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Improving marketing technology ROI
Ecommerce Masterclass

Improving marketing technology ROI

Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. In a recession, many marketers cut back sharply on many expenses —except for their spending on technology. Investments in marketing technology still account for a sizable portion of marketing budgets. Yet brands utilize only 58% of their […]

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