As we venture deeper into the year, it’s clear that technological innovations are driving retention strategies to new heights. Notably, CMOs are increasing their martech
As marketers enter into Q2, many have settled into a routine of marketing tasks. However, this landscape is continuing to evolve. With many new technologies
Generative AI has been moving 100 miles an hour for the last year, like it or not As new and surprisingly powerful as gen AI
When it comes to AOC wine and French classifications, it can feel really complicated really fast. But if you know some basics, you’ll find that
Email personalization is an area where generative AI can play a significant role in enhancing the customer experience. By leveraging advanced natural language processing (NLP)
Marketing concepts such as customer segmentation and positioning were popularised in the 40s and 50s when professors like Wendell R. Smith started documenting marketing techniques
Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide. Governments, enterprises, and small businesses adopt AI
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. As the word
While #personalisation is already a huge buzzword, the power of #generativeAI is set to propel us to new heights. In this article we offer how generative AI will
AI has been around for years now, so why is it making such a huge splash right now? You can credit that to OpenAI’s release
The whole world revolves around consumer data. Sounds like an exaggeration? It shouldn’t! The omnipresent Internet of Things and the global digital revolution which accelerated
Today’s successful ecommerce retailer has to work harder to maintain a strong competitive position. This requires their leaders to implement systems that understand customer’s needs
As this season’s fashion weeks wrap up in London, Milan, New York, and Paris, brands are working to produce and sell the designs they’ve just showcased
After an unprecedented increase in retail spending online in 2020, a much needed profitable growth, ecommerce penetration across all categories continues to blossom. Online sales in
Generative AI and other foundation models are changing the AI game, taking assistive technology to a new level, reducing application development time, and bringing powerful
The importance of network effects is well known. Economists have long understood that digital platforms like Facebook enjoy same-side (“direct”) network effects: The more Facebook
Achieving success in a crowded and fast-moving market like fashion retail is all about adapting to customer expectations and staying focused on differentiating your brand
When it comes to exploiting the potential of digital and online sales, the food and beverage have found its sweet spot. With more online supermarkets entering
