Have you ever felt like you’ve made HUGE advancements in marketing data and insight quality, but you still don’t see marketers or sales partners leveraging all of that great data? If so, you’re not alone — at Gartner’s Marketing Symposium a few weeks ago, a roundtable gave client marketing operations and analytics leaders, digital marketers, CMOs, and […]
An expert analysis of Effective customer retention strategies are for ecommerce customer behaviour, product relevance and measurable revenue growth.
As marketers enter into Q2, many have settled into a routine of marketing tasks. However, this landscape is continuing to evolve. With many new technologies and trends coming into the limelight, it is clear this quarter will not be without some disruption. For marketers to learn what trends are worth their while, our experts have […]
Generative AI has been moving 100 miles an hour for the last year, like it or not As new and surprisingly powerful as gen AI is, we can already see how companies will incorporate gen AI capabilities into their businesses’ strategies and operations. Our experience with two earlier, explosive technologies show you how. Technology executives […]
generative AI personalization: Email personalization is an area where generative AI can play a significant role in enhancing the customer experience. By leveraging advanced natural language processing (NLP) techniques, generative AI models can analyze large amounts of data to generate personalized and engaging email content. However, it’s essential to address some common challenges and misconceptions […]
Marketing concepts such as customer segmentation and positioning were popularised in the 40s and 50s when professors like Wendell R. Smith started documenting marketing techniques
Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide. Governments, enterprises, and small businesses adopt AI to streamline their processes. Organisations are turning to AI to grow their bottom line and stay ahead of their competition. This page has 40+ AI statistics in 2023 — segregated […]
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. As the word suggests it generates, i.e. Selecting content for email marketing based on predictive ai personalisation, and creating a personalised product selection email from it, is the perfect example. The recent buzz […]
While #personalisation is already a huge buzzword, the power of #generativeAI is set to propel us to new heights. In this article we offer how generative AI will
AI has been around for years now, so why is it making such a huge splash right now? You can credit that to OpenAI’s release
The whole world revolves around consumer data. Sounds like an exaggeration? It shouldn’t! The omnipresent Internet of Things and the global digital revolution which accelerated during the pandemic mean that every day we produce tons of data. Or to be more precise, 2.5 quintillion data bytes daily! That number is likely to increase significantly: as found […]
winning at ecommerce: Today’s successful ecommerce retailer has to work harder to maintain a strong competitive position. This requires their leaders to implement systems that understand customer’s needs and create individual experiences that once resembled traditional retail and predict future needs, providing personalised communication experiences as a result. Personalisation—being able to achieve a 360-degree view […]
An expert analysis of Exploring AI technology for fashion retailers for ecommerce customer behaviour, product relevance and measurable revenue growth.
After an unprecedented increase in retail spending online in 2020, a much needed profitable growth, ecommerce penetration across all categories continues to blossom. Online sales in retail jumped 40 percent year over year in 2021, and consumers are increasingly taking an omnichannel path to purchase: across all consumer categories spanning consumer electronics to groceries, about 75 […]
AI Tools: Generative AI and other foundation models are changing the AI game, taking assistive technology to a new level, reducing application development time, and bringing powerful capabilities to nontechnical users. For many of us, entering one prompt into ChatGPT, developed by OpenAI, was all it took to see the power of generative AI. In […]
An expert analysis of Why Some Platforms Thrive and Others Don’t for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Top UK online fashion retailers for ecommerce customer behaviour, product relevance and measurable revenue growth.
When it comes to exploiting the potential of digital and online sales, food and beverage have found their sweet spot. With more online supermarkets entering
An expert analysis of The must have AI tools for ecommerce business for ecommerce customer behaviour, product relevance and measurable revenue growth.
Wine ecommerce: We live in an era where we can all get almost anything we want to be delivered to our doorstep, as our appreciation
An expert analysis of Artificial Intelligence in Beauty $13.34 for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Robotic (Autonomous) AI Empowering Email for ecommerce customer behaviour, product relevance and measurable revenue growth.
AI in fashion is quickly becoming a game-changer in the fashion industry. From design to marketing and sales, AI is affecting everything and offering businesses new opportunities
Artificial intelligence is a technology that many people still liken to something from a futuristic movie, but almost everyone has some kind of contact with
