Driven by technological advances such as artificial intelligence and changing consumer expectations, companies are facing new opportunities and challenges. Ecommerce is flourishing, but competition is
An expert analysis of Hyper-personalising the customer experience for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Hyper-personalisation and individualisation for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Personalisation vs individualisation in for ecommerce customer behaviour, product relevance and measurable revenue growth.
There is no time to worry about presenting a potentially bleak or vain hypothesis, only a search for what is unavoidable in the future. On
An expert analysis of Cognitive dissonance in consumer behaviour for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of McKinsey – The State of Fashion 2024 for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Predicting customer purchases for ecommerce customer behaviour, product relevance and measurable revenue growth.
AI hyper-personalisation: The modern consumer has ever-changing preferences and to satisfy them brands are turning to AI hyper-personalisation strategies that help to increase customer engagement,
It is important to have a clear understanding of the basic concepts of artificial intelligence types. We often find the terms Artificial Intelligence and Machine Learning or Deep Learning being used interchangeably. Therefore, there is some confusion about what the distinction is between machine learning models and how it is different from AI models. Artificial […]
If you’ve been following the technological developments of AI over the past few years, you know that it’s having an impact on nearly every industry, ecommerce marketing is no different. Once driven by centuries-old statistical modelling techniques, AI and machine learning are now transforming the field of analytics by offering a level of speed, scale and granularity […]
There is no better place to start when considering ecommerce trends than a recent poll by Boston Consulting Group (BCG) shows that more than 75% of UK consumers remain concerned about inflation and recession, with 84% worried about current price increases, revealing Jessica Frame, BCG’s managing partner for the UK, predicts that shoppers will still […]
While brands and consumers increasingly turn to electronic media, direct mail – an advertising and direct branding strategy inclusive transmission impression material directly go residents’ mailboxes – remains relevant well inside the 21st century. According until the latest projections, direct mail in the United States will achieve almost $13.2 billion U.S. by the end of 2023. This […]
Personal Experience: The era of one-to-many engagement is over. Your customers need each experience to be relevant – something as simple as knowing what pages
First-party Data: Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are
According to a recent study by Accenture, just 12% of companies currently use AI to boost their growth and results. Of these 30% of their
If you had to point out the most critical ecommerce issue in today’s high-volume world, it would, without doubt, be hyper-personalisation. Not least because it happens to be the most lucrative and productive, but more likely because it delivers the highest known ROI. Therefore it follows: get personalisation right, and everything else follows, right? Technological […]
An expert analysis of The challenges of AI for ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of The importance of AI and ML in email for ecommerce customer behaviour, product relevance and measurable revenue growth.
Ecommerce has grown tremendously over the last decade producing $5.7 trillion worldwide in sales for 2022. It is projected to reach $1.7 trillion by 2027 in the US alone, with global retail ecommerce sales reaching $8.1 trillion by 2026. As sales grow, so does the number of online stores, with an estimated 24 million ecommerce sites […]
Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties. Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The marketing industry is not immune to this […]
The wine ecommerce market size is estimated to increase by USD 12,062.31 million to 2027, at a CAGR of 8.15%, according to a recent market study by Technavio. Wine Ecommerce
Marketing: You may feel that it would be reasonable to add to your tech stack incrementally, as you measure your progression and remain within a designated comfort zone, interpreted here let’s say, as reasonable parameters. Choices preferred are commonly from acknowledged software, lately led by generative AI, to complement your existing growth patterns. But instead […]
In recent years, PR and marketing has been rapidly evolving, driven by technological advancements and the adoption of generative AI tools. Companies increasingly rely on digital channels to reach their customers. AI and technology are poised to become the FOMO (fear of missing out) trigger in all things PR and marketing, not least in ecommerce, […]
