In recent years, PR and marketing has been rapidly evolving, driven by technological advancements and the adoption of generative AI tools. Companies increasingly rely on
Have you ever felt like you’ve made HUGE advancements in marketing data and insight quality, but you still don’t see marketers or sales partners leveraging all of
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As marketers enter into Q2, many have settled into a routine of marketing tasks. However, this landscape is continuing to evolve. With many new technologies
Generative AI has been moving 100 miles an hour for the last year, like it or not As new and surprisingly powerful as gen AI
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Marketing concepts such as customer segmentation and positioning were popularised in the 40s and 50s when professors like Wendell R. Smith started documenting marketing techniques
Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide. Governments, enterprises, and small businesses adopt AI
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. As the word
While #personalisation is already a huge buzzword, the power of #generativeAI is set to propel us to new heights. In this article we offer how generative AI will
AI has been around for years now, so why is it making such a huge splash right now? You can credit that to OpenAI’s release
The whole world revolves around consumer data. Sounds like an exaggeration? It shouldn’t! The omnipresent Internet of Things and the global digital revolution which accelerated
winning at ecommerce: Today’s successful ecommerce retailer has to work harder to maintain a strong competitive position. This requires their leaders to implement systems that
AI Tools: Generative AI and other foundation models are changing the AI game, taking assistive technology to a new level, reducing application development time, and
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When it comes to exploiting the potential of digital and online sales, food and beverage have found their sweet spot. With more online supermarkets entering
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AI in fashion is quickly becoming a game-changer in the fashion industry. From design to marketing and sales, AI is affecting everything and offering businesses new opportunities
Artificial intelligence is a technology that many people still liken to something from a futuristic movie, but almost everyone has some kind of contact with
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The wine retail industry is continuously evolving and technological advancements cannot stay far from this business. Let’s take a look at the most promising establishments
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Marketing personalisation: Top marketing people now use marketing hyper-personalisation consistently across the spectrum, which has become one of the most indispensable strategies among B2B and
