Artificial intelligence, robotics, and related technologies have found a place in online retail. Ecommerce companies such as Amazon.com, Asos, and Zalando have found AI and
Omni channel and multichannel divergence issues in ecommerce. We couldn’t have an omnichannel without a multichannel. Omnichannel is the advancement of multichannel operations. Multi-channel is
Marketing in a downturn is tough for even the most experienced professionals. In studying the marketing successes and failures of dozens of companies, as they’ve
The fastest-growing phenomenon in ecommerce currently is hyper-personalisation. And the top facility for delivering profit remains email marketing. Not only does it remain the top
Advanced tactics for ecommerce marketing success are a must-have for all professional ecommerce marketers. You already know you need the right marketing strategy to grow
An expert analysis of Gartner’s Hype Cycles for Digital Marketing  for ecommerce customer behaviour, product relevance and measurable revenue growth.
This global downturn will be unlike the 2008 recession, where the economy was active but the credit markets were frozen. It’s an onslaught of contributing
Like it or not most of the economic metrics point to a recession coming, and that can spell disaster for many people, not least ecommerce
An expert analysis of What Is Ecommerce Hyper-personalisation? for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Behavioural economics in ecommerce marketing for ecommerce customer behaviour, product relevance and measurable revenue growth.
hyper-personalised marketing: Hyper-personalisation has changed marketing from the bottom up. First, you need to appreciate the distinctions between hyper-personalisation software improving the customer experience, and,
An expert analysis of The distinction between for ecommerce customer behaviour, product relevance and measurable revenue growth.
Understanding email marketing metrics. In this post, we are looking to offer help understanding how to analyse email marketing performance. An email service provider will begin
Dynamic hyper-personalised email content. Email marketers take pride in being associated with one of the successful marketing channels with 81% customer retention. This is great news
Choosing great products to sell. Launching a business isn’t easy. A heavily saturated market, fierce competition, and increasing expectations for customer satisfaction are just some
The rise of AI machine learning hyper-personalisation has opened doors for marketers to understand consumers better and take the next step in autonomous communication with
Hyper-personalised email automation offers huge returns. It’s no secret that the strongest relationships are built on personal connections. Without a personal connection, relationships are usually
An expert analysis of Hyper Personalisation Significantly Improves for ecommerce customer behaviour, product relevance and measurable revenue growth.
Hyper-personalisation has become a non-negotiable business strategy. In today’s digital-first world, it is, without a doubt, a non-negotiable business imperative. It has proved to be
email personalisation: To understand the goal you need to know the rewards. Both McKinsey and Statista‘s research establishes that employing hyper-personalisation delivers as much as 20x (twenty times)
Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. That means organisations face a multi-part challenge: how to
How do you effectively engage your customers? One way to ensure you’re maximising your reach is to enable hyper-personalisation – whether on your ecommerce store
Consumers have come to demand and expect relevant and hyper-personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage
Psychology tells us that people prefer and often crave a hyper-personalised experience. By “hyper-personalised experience,” we mean an interaction or engagement via a piece of software, with
