The goal of any ecommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers.
AI autonomous hyper personalisation marketing is the practice of using predictive analytic capabilities to personalise customer relationships in real-time with content, recommendations, fulfilment, and even purchase follow-up
Digital grocery buyers accounted for more than half of the US population last year, and retailers have rushed to respond: Amazon Fresh will open dozens of new
advanced technology: The biggest fashionista retailers globally, such as Zara, H&M, Burberry, Next, Uniqlo etc receive the greatest number of hits daily about them on
If you consider the maths that went into the first moon landing, building a nuclear reactor or the Hadron Collider, naturally you’d be thinking to
People receive dozens of emails every single day, but only a small fraction of those are actually opened. So how do you make sure your
Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
An expert analysis of Comparison of Ecommerce sales by category for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Diffusion of innovation theory and its for ecommerce customer behaviour, product relevance and measurable revenue growth.
Much has been written about predictive content personalisation, but what of predictive communication – hyper-personalisation. The more effective cousin, that takes the same technology but
Predictive Personalisation: One in five customers has abandoned purchases because no one answered their inquiry. A third of customers encountered technical problems in placing orders.
autonomy: Hyper-personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does
The highest ROI in ecommerce marketing is the ideal point to start an assessment of all the tools you have in your war chest, to
The most obvious benefit of implementing marketing automation for your ecommerce site is time. By automating tasks you get more of it, to do the
This article focuses on the conception and use of machine-learning predictive personalisation algorithms reshaping consumer knowledge in ecommerce marketing. In the last years, specialised services
The case for breaking down silos across marketing channels to avoid lost revenue and wasted ad spend. In general, ecommerce retail can be thought of
Hyper-personalisation is crucial for providing a great customer experience, converting shoppers, and earning long-term loyalty. But the way we define personalisation is in serious need
Hyper-personalisation is the most advanced form of micro-marketing, as it chases the ultimate goal, maximising the return from each consumer. If you search the term
hyper-personalisation software: Predictive personalisation software which has been around for a few years, has now been replaced by AI machine learning hyper-personalisation but has begun
email hyper-personalisation: The importance of email hyper-personalisation is probably the first thing to stress to a new ecommerce retailer, which they should never fail to
It is now universally accepted that hyper-personalisation will, without question, deliver the highest ROI in marketing, and for our purposes specifically ecommerce marketing. Not only
Consumer personalisation: As the value of hyper-personalisation is now universally accepted as offering the greatest returns in marketing, marketers are no longer asking whether they
Consider your daily life as a customer: you do not want to be bothered with irrelevant coupons, emails, or texts, but you do want to be informed
If you’re hoping to get more traction for your ecommerce brand, drive more traffic and convert that traffic into buying customers, then it’s important to
