Marketing concepts such as customer segmentation and positioning were popularised in the 40s and 50s when professors like Wendell R. Smith started documenting marketing techniques
Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide. Governments, enterprises, and small businesses adopt AI
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. As the word
While #personalisation is already a huge buzzword, the power of #generativeAI is set to propel us to new heights. In this article we offer how generative AI will
AI has been around for years now, so why is it making such a huge splash right now? You can credit that to OpenAI’s release
The whole world revolves around consumer data. Sounds like an exaggeration? It shouldn’t! The omnipresent Internet of Things and the global digital revolution which accelerated
winning at ecommerce: Today’s successful ecommerce retailer has to work harder to maintain a strong competitive position. This requires their leaders to implement systems that understand customer’s needs and create individual experiences that once resembled traditional retail and predict future needs, providing personalised communication experiences as a result. Personalisation—being able to achieve a 360-degree view […]
An expert analysis of Exploring AI technology for fashion retailers for ecommerce customer behaviour, product relevance and measurable revenue growth.
After an unprecedented increase in retail spending online in 2020, a much needed profitable growth, ecommerce penetration across all categories continues to blossom. Online sales in
AI Tools: Generative AI and other foundation models are changing the AI game, taking assistive technology to a new level, reducing application development time, and bringing powerful capabilities to nontechnical users. For many of us, entering one prompt into ChatGPT, developed by OpenAI, was all it took to see the power of generative AI. In […]
An expert analysis of Why Some Platforms Thrive and Others Don’t for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Top UK online fashion retailers for ecommerce customer behaviour, product relevance and measurable revenue growth.
When it comes to exploiting the potential of digital and online sales, food and beverage have found their sweet spot. With more online supermarkets entering
An expert analysis of The must have AI tools for ecommerce business for ecommerce customer behaviour, product relevance and measurable revenue growth.
Wine ecommerce: We live in an era where we can all get almost anything we want to be delivered to our doorstep, as our appreciation
An expert analysis of Artificial Intelligence in Beauty $13.34 for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Robotic (Autonomous) AI Empowering Email for ecommerce customer behaviour, product relevance and measurable revenue growth.
AI in fashion is quickly becoming a game-changer in the fashion industry. From design to marketing and sales, AI is affecting everything and offering businesses new opportunities
Artificial intelligence is a technology that many people still liken to something from a futuristic movie, but almost everyone has some kind of contact with
An expert analysis of AI hyper-personalisation begins to dominate for ecommerce customer behaviour, product relevance and measurable revenue growth.
The wine retail industry is continuously evolving and technological advancements cannot stay far from this business. Let’s take a look at the most promising establishments
An expert analysis of Maslow’s hierarchy of needs in consumer for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Analysis of success rates for ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
Marketing personalisation: Top marketing people now use marketing hyper-personalisation consistently across the spectrum, which has become one of the most indispensable strategies among B2B and B2C marketers worldwide. This one-to-one marketing approach uses real-time data and insights to deliver qualitative messages to consumers, thereby representing a drastic shift from the quantity-based marketing mindset of the […]
