Exponential autonomy and personalisation in ecommerce marketing

Ecommerce Masterclass

Exponential autonomy and hyper-personalisation in ecommerce email marketing

autonomy: Hyper-personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does it autonomously for you is now a necessity because of the vast amounts of data involved. While this suggests benefits for both individuals and businesses, but to understand why requires […]

February 21, 2023 No Comments

Ecommerce Masterclass

Can you afford to ignore autonomous marketing?

New technology envelops us every day, and autonomous marketing is positioned to become the backbone of the marketing and advertising industry, all thanks to the

February 19, 2023 No Comments

Ecommerce Masterclass

What metrics and KPIs track ecommerce success

Ecommerce metrics and KPIs track ecommerce success, as the source of rich insights of how your business is performing, and trends in user behaviour that

February 18, 2023 No Comments

Ecommerce Masterclass

An ecommerce guide to the wine regions of Italy

This ecommerce retailer guide to the wine regions of Italy shows to illustrate the depth of knowledge required to satisfy each consumer appetite in their

February 17, 2023 No Comments

Ecommerce Masterclass

What delivers the highest ROI in ecommerce marketing?

The highest ROI in ecommerce marketing is the ideal point to start an assessment of all the tools you have in your war chest, to

February 16, 2023 No Comments

Success means marketing automation for ecommerce

Ecommerce Masterclass

Ecommerce success needs marketing automation

The most obvious benefit of implementing marketing automation for your ecommerce site is time. By automating tasks you get more of it, to do the

February 15, 2023 No Comments

Ecommerce Masterclass

Predictive personalisation algorithms reshaping consumer knowledge

This article focuses on the conception and use of machine-learning predictive personalisation algorithms reshaping consumer knowledge in ecommerce marketing. In the last years, specialised services

February 14, 2023 No Comments

AI Technology

The value of autonomous technology adoption

CMOs are swamped with new technology on a perpetual basis, Selecting those worthy of consideration is time-consuming and laborious. But what is the value of

February 13, 2023 No Comments

hyper-personalizing-the customer experience

Ecommerce Masterclass

Deloitte – hyper-personalising the consumer experience using data

This is a fascinating insight from Deloitte into how hyper-personalising the consumer experience using data empowers ecommerce retailers, provided they know how to use it.

February 11, 2023 No Comments

Ecommerce Masterclass

Rhône Wines, a guide for Ecommerce Retailers

Appreciation of different wine regions is part and parcel of an ecommerce vintner’s life. In this Rhône wines guide for ecommerce retailers, we aim to

February 10, 2023 No Comments

How personalisation is changing the beauty industry

AI Ecommerce

How hyper-personalisation is changing the beauty industry

Consumers now expect you to cater to their needs and anticipate what they might want next, total personalisation of your marketing. When we look at the major trends like

February 8, 2023 No Comments

AI Ecommerce

Profit from hyper-personalisation of email marketing

Hyper-personalisation can be interpreted to mean something different. It can be daunting when choosing a provider, to sift through 400+ email service providers (ESPs), all

February 7, 2023 No Comments

Ecommerce Masterclass

Application of data analysis types in ecommerce

The application of various data analysis types in ecommerce is now essential for success. It is the process of accumulating data from all of the

February 6, 2023 No Comments

Bordeaux a retailers delicious guide for ecommerce

Ecommerce Masterclass

Bordeaux A Wine Retailer’s Guide for Ecommerce

The Bordeaux wine region of France is located on both the right and left, banks of the Gironde. The location and the climate mean these

February 3, 2023 No Comments

Ecommerce Masterclass

Fashion hyper-personalisation is easier said than done

An expert analysis of Fashion hyper-personalisation is easier said for ecommerce customer behaviour, product relevance and measurable revenue growth.

January 31, 2023 No Comments

Why personalisation is essential to ecommerce email

Ecommerce Masterclass

Why hyper-personalisation is essential to your ecommerce email

McKinsey estimates that word of mouth is responsible for between 20 to 50% of purchasing decisions, this makes personalisation essential to ecommerce email. This is because

January 31, 2023 No Comments

Ecommerce Masterclass

External influences on consumer ecommerce

We have never before included heavy academic papers (ecommerce) in our blog, but when a study on the external influences on consumer ecommerce came along,

January 29, 2023 No Comments

Burgundy wines, an insight for ecommerce

Ecommerce Masterclass

Burgundy, a wine lover’s insights for ecommerce

Burgundy has built its winemaking traditions throughout the centuries and still presents the benchmark of excellence. It is where the understanding and the respect towards

January 27, 2023 No Comments

Ecommerce Masterclass

How Enterprise Resource Planning Benefits your Ecommerce Store

An expert analysis of How Enterprise Resource Planning Benefits for ecommerce customer behaviour, product relevance and measurable revenue growth.

January 26, 2023 No Comments

Ecommerce Masterclass

The BOF / McKinsey report on fashion ecommerce for 2023

An expert analysis of The BOF / McKinsey report on fashion for ecommerce customer behaviour, product relevance and measurable revenue growth.

January 24, 2023 No Comments

Ecommerce Masterclass

Data sharing across marketing channels

The case for breaking down silos across marketing channels to avoid lost revenue and wasted ad spend. In general, ecommerce retail can be thought of

January 24, 2023 No Comments

Ecommerce Masterclass

How predictive analytics algorithms work

An expert analysis of How predictive analytics algorithms work for ecommerce customer behaviour, product relevance and measurable revenue growth.

January 23, 2023 No Comments

Is beauty and cosmetics stealing an advantage

Ecommerce Masterclass

Beauty and cosmetics ecommerce takes an advantage

At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently

January 22, 2023 No Comments

Ecommerce Masterclass

Cigar Market 2023 growth rate and forecast

The “Cigar Market” is one of the sectors that is expanding the fastest, thus it is crucial for players in the market to first do

January 20, 2023 No Comments

SwiftERM Blog, Rich In Guides, News And Information

Insights and industry news.

Exponential autonomy and hyper-personalisation in ecommerce email marketing

Can you afford to ignore autonomous marketing?

What metrics and KPIs track ecommerce success

An ecommerce guide to the wine regions of Italy

What delivers the highest ROI in ecommerce marketing?

Ecommerce success needs marketing automation

Predictive personalisation algorithms reshaping consumer knowledge

The value of autonomous technology adoption

Deloitte – hyper-personalising the consumer experience using data

Rhône Wines, a guide for Ecommerce Retailers

How hyper-personalisation is changing the beauty industry

Profit from hyper-personalisation of email marketing

Application of data analysis types in ecommerce

Bordeaux A Wine Retailer’s Guide for Ecommerce

Fashion hyper-personalisation is easier said than done

Why hyper-personalisation is essential to your ecommerce email

External influences on consumer ecommerce

Burgundy, a wine lover’s insights for ecommerce

How Enterprise Resource Planning Benefits your Ecommerce Store

The BOF / McKinsey report on fashion ecommerce for 2023

How predictive analytics algorithms work

Beauty and cosmetics ecommerce takes an advantage

Cigar Market 2023 growth rate and forecast

Predicting exactly what each individual consumer will buy next