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The goal of any ecommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers.
AI autonomous hyper personalisation marketing is the practice of using predictive analytic capabilities to personalise customer relationships in real-time with content, recommendations, fulfilment, and even purchase follow-up
An expert analysis of SEO Cannibalisation, and its effect on for ecommerce customer behaviour, product relevance and measurable revenue growth.
Digital grocery buyers accounted for more than half of the US population last year, and retailers have rushed to respond: Amazon Fresh will open dozens of new
While ecommerce offers convenience and speed, digital settings can feel impersonal compared with physical shops, which draw customers in through engaging experiences, inviting layouts, and
advanced technology: The biggest fashionista retailers globally, such as Zara, H&M, Burberry, Next, Uniqlo etc receive the greatest number of hits daily about them on
An expert analysis of Ecommerce success achieved by early adoption for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of McKinsey – Why digital trust matters for ecommerce customer behaviour, product relevance and measurable revenue growth.
Like its neighbour Spain, Portugal has been undergoing something of a quiet revolution over the last twenty years or so. A reluctance to follow trends
An expert analysis of A guide to machine learning algorithms and for ecommerce customer behaviour, product relevance and measurable revenue growth.
If you consider the maths that went into the first moon landing, building a nuclear reactor or the Hadron Collider, naturally you’d be thinking to
People receive dozens of emails every single day, but only a small fraction of those are actually opened. So how do you make sure your
Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
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Email marketing without staff is the ecommerce entrepreneurs dream scenario. To be able to have a catch-all email facility, that you don’t have to touch,
Spanish red wines get a lot of press for being good values, but shopping in the Spanish wine aisle can be as daunting if you
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To understand this, we first need to look at how hyper-personalisation has reshaped the marketing model. In the past, the success of any marketing campaign was often predicated on the number of leads generated. Technology has evolved, however, and behavioural analytics, journey visualisation and voice of the customer technologies are now coming together to enable organisations to understand and map an individual’s customer journey before intervening in a timely way when a prospect faces a challenge or opportunity.
Much has been written about predictive content personalisation, but what of predictive communication – hyper-personalisation. The more effective cousin, that takes the same technology but
Predictive Personalisation: One in five customers has abandoned purchases because no one answered their inquiry. A third of customers encountered technical problems in placing orders.
The importance of data in ecommerce cannot be overstated. It’s the difference between creating fact-based marketing strategies, and making decisions led by ‘gut feelings’. A
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Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well
