89% of businesses are investing in personalisation as a critical strategy for their current and future success. However, personalisation goes far beyond adding a first name field
Is improving your email response rate something you should be doing? Did you know the number of emails sent daily is expected to reach 347.3 billion by
There are millions around the world who tried online grocery shopping for the first time during recent economic problems — and found that they like
Last year was wildly volatile. Yet some vintners continue to record their best sales ever. Others are seeing signs of sales returning, and some didn’t have
The global cigar and cigarillos market was worth over $18 billion last year and is expected to exceed $21.02 billion by 2025. Statista recently published these figures
It’s easy to get overwhelmed when choosing a SaaS provider. Selecting a Software as a Service (SaaS) vendor can be challenging. In some cases, the ‘selection process’ consists
Fashion is constantly evolving. Seasons change. Tastes transform. Fads come and go. Ruled by subjectivity, risk weaves itself into the fashion industry … blessing one moment. Cursing the next. And it’s not just a matter of
Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than
This year has seen grocery ecommerce become an essential part of the food and beverage industry. For example, shoppers pushed the grocery chain, Kroger’s, into
Insights into selling consumer packaged goods online (CPG). Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise and adapt in a variety of ways.
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to
There’s plenty of opportunity. But to be successful, you need to bring targeted traffic to your ecommerce store and maximise your brand visibility. You need
From Spotify to Netflix and Amazon, we’re surrounded by extreme personalisation every day. Consumers have come to expect the same level of personalisation from companies
Understanding the multichannel conundrum. Today, roughly 95% of the population owns a smartphone, as mobile sales have rocketed from 15% to 75% in the last
Long controlled by legacy conglomerates, the beauty industry has been rocked by having to turn online. Once “challenger” brands like IPSY, Glossier, and Fenty Beauty are now household
Fashion executives are planning for a range of scenarios and hoping for a speedy global recovery. However, amid increasing pressure on performance, shifting consumer behaviour,
Individualism and emerging fashion trends. Fashion is complex and always evolving so when discussing the next big trend, nobody can be certain what the next season
The food and beverage sector has found its sweet spot when it comes to maximizing the potential of digital and online sales. With more online grocers joining
