SwiftERM Blog, Rich In Guides, News And Information

Insights and industry news.

Hyper-personalised email marketing
AI hyper-personalisation

Hyper-personalised email marketing

As a professional marketer, you have already honed your skills, so this guide is aimed at adding polish, serving as a refresher and offering insight

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How to maximise your ecommerce ROI
Ecommerce Masterclass

How to maximise your ecommerce ROI

Ecommerce sales grew by 16.8 % last year, accounting for approximately 20 % of all retail sales worldwide, this article is about how to maximise your ecommerce ROI. This

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Success in fashion ecommerce is personalisation
Ecommerce Masterclass

Success in fashion ecommerce is hyper-personalisation

Fashion ecommerce can be highly lucrative, but the consequence of this is heavy competition and the immediate effect of any economic influence. You only need to watch the news on any TV channel currently to hear predictions of an economic recession looming. You might be surprised to know therefore that the Bank of England predicts […]

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Independent grocers need ecommerce more than ever
Ecommerce Masterclass

Independent grocers need ecommerce more than ever

Why do independent grocers need ecommerce more than ever? There are a few things in life that are reasonable to call constant. First, people are creatures of habit, and second, they are not necessarily inherently lazy, certainly intrinsic to why as a species we have survived this long, are we perpetually striving to look for […]

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Email personalisation, what is it and how to do it.
Ecommerce Masterclass

Email hyper-personalisation, how powerful is it and how to do it?

Email hyper-personalisation, how powerful is it and how to do it? This should feature as every ecommerce marketer’s highest priority. By offering a hyper-personalised experience to your customers you can make sure that everyone feels like they’re the most important person in the world. You can give them a shopping experience that’s tailored to their […]

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Email personalisation, what is it and how to do it.
Ecommerce Masterclass

Email hyper-personalisation, how powerful is it and how to do it?

Email hyper-personalisation, how powerful is it and how to do it? This should feature as every ecommerce marketer’s highest priority. By offering a hyper-personalised experience to your customers you can make sure that everyone feels like they’re the most important person in the world. You can give them a shopping experience that’s tailored to their […]

Read More »