You would think that luxury marketing would face an uncertain future, with record inflation, supply chain disruptions, headwinds from China’s authoritarianism and the war in
Consumer personalisation: As the value of hyper-personalisation is now universally accepted as offering the greatest returns in marketing, marketers are no longer asking whether they should hyper-personalise or not, it’s a given, but you do need to know how to accurately measure it.. According to Statista, 33% of marketers now spend more than half their online […]
Consumer personalisation: As the value of hyper-personalisation is now universally accepted as offering the greatest returns in marketing, marketers are no longer asking whether they should hyper-personalise or not, it’s a given, but you do need to know how to accurately measure it.. According to Statista, 33% of marketers now spend more than half their online […]
The upspoken truth about autonomous email marketing, is that the future is already here! It came with AI. A quick Google search for “autonomous email
Using predictive consumer analytics is now simply a matter of plugin installation. Know what your customers will do before they do it with predictive customer
Wine choice: Wine consumption has shifted dramatically. Understanding the gap between what shoppers know and what they believe they know is the key to smarter retail, better
An expert analysis of Data profiling – your ecommerce customers for ecommerce customer behaviour, product relevance and measurable revenue growth.
Autonomous email marketing is closer than you think. A little more than 20 years ago, IBM introduced the concept of ‘autonomic computing’, which took inspiration
An expert analysis of Stealing your competitor’s customers on for ecommerce customer behaviour, product relevance and measurable revenue growth.
Consider your daily life as a customer: you do not want to be bothered with irrelevant coupons, emails, or texts, but you do want to be informed of offers that meet your specific needs. Hyper-personalisation is an approach to customer engagement—almost a philosophy—that focuses on delivering tailored, meaningful, and relevant customer communication. On the business side, hyper-personalisation […]
Latest Trends in Email Marketing. With technology becoming more and more a part of email marketing every day, the marketers who keep up with it
An expert analysis of Ecommerce revenue growth management for ecommerce customer behaviour, product relevance and measurable revenue growth.
Conversion rate optimisation (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing
We are delighted to offer details of The 10 busiest shopping days of Christmas. In 2022 Saturday the 17th of December and Thursday the 22nd of December are predicted
Does your ecommerce site need to go international? If you know that a good share of your website visitors come from a different country than
Brendan Witcher director of Forrester Research offers his insight into the economic outlook facing ecommerce retailers globally. Retailers and consumer brands are bracing for strong,
If you’re hoping to get more traction for your ecommerce brand, drive more traffic and convert that traffic into buying customers, then it’s important to
An expert analysis of The importance of granular digital marketing for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of How to scale your ecommerce business for ecommerce customer behaviour, product relevance and measurable revenue growth.
Artificial intelligence, robotics, and related technologies have found a place in online retail. Ecommerce companies such as Amazon.com, Asos, and Zalando have found AI and
Multi-touch attribution is a broad discipline that includes multiple methods and models. Knowing which model is right for your business needs depends on what you
Omni channel and multichannel divergence issues in ecommerce. We couldn’t have an omnichannel without a multichannel. Omnichannel is the advancement of multichannel operations. Multi-channel is
Marketing in a downturn is tough for even the most experienced professionals. In studying the marketing successes and failures of dozens of companies, as they’ve
Whether it’s creating Christmas marketing campaign ideas, or researching the products set to fly off the shelves, there’s plenty retailers can do to prep in
