Hyper-personalisation vs. Segmentation distinction is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,
How often do your consumers grocery shop? Once a month, once a fortnight, once a week, or perhaps when we are throwing a party? We shop as
UK apparel ecommerce sales will overtake high street sales this year – three years ahead of pre-pandemic predictions, and the UK will be the first
Hyper convenience, hyper-connectivity and hyper-personalisation. How should retailers be optimising their strategies for the year ahead and where should they be hedging their bets? The last
Despite the obvious benefits that ecommerce may bring, there is still a sector-wide fear of the shift to online sales. With the launch of so
Small but might wine vintage expected. After a dire year, a small but mighty wine vintage is expected. Mildew, drought, frost, hail—climate change wreaked havoc on
Andrew Isenman explores stock levels before, during and after the cataclysmic last 2 years, using a technique called time series forecasting.The data that is used in
Following an exceptional year of growth in 2020, the Bicycle Association (BA) reports that, for the first 6 months of 2021, the total UK cycling
While fourth-quarter numbers are still being crunched and the gains and losses of last year have yet to be fully tabulated, one thing is crystal
Top 20 digital marketing tools. In terms of marketing, digital evolution has radically changed how the marketing ecosystem works, how brands are built, discovered, and
The subscription economy is booming, hand in hand with a rise in ecommerce demand. From grocery and wine, speciality foods, to pet products and homewares, subscriptions
On the global scale, ecommerce accounted for 14% of total home goods revenue last year; and will only grow by 1 % in the next four.
The law of attraction is a philosophy suggesting that positive thoughts bring positive results into a person’s life, while negative thoughts bring negative outcomes. It
Systems based on autonomous marketing are gradually more often connected with Deep Data analysis, Artificial Intelligence and Machine Learning to provide your consumers with perfectly tailored
What makes people “add to cart”? So what influences shoppers to buy online? Google did a study of a couple of large international markets to
Champagne makes a massive bounce back, as sales last year were down by 17.9% to 244 million bottles in volume for the full year versus
Grocery ecommerce’s hyper-personalisation is now the top priority of all grocery marketing CMOs, made possible by new technologies that deliver one-to-one services to customers. What
While shoppers’ demands for ecommerce have grown exponentially over the last 2 years, the boom in digital hasn’t necessarily translated into enhanced online customer experiences,
