Hubspot describes it as, “the ability to deliver a seamless and consistent experience across channels while factoring in the different devices that consumers are using
Direct to customer sales are not new—ecommerce websites have been operating on this basis for two decades now—and thus the concerns that come with this approach are
Ecommerce has been steadily growing for the past decade, there’s no doubt about it. And then the Coronavirus pandemic caused a hyper-jump in ecommerce adoption.
Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Your CPA will give you an estimate
Cart abandonment refers to visitors who add items to their online shopping cart, but exit without completing the purchase. The Baymard Report highlights some of the main reasons
Segmentation is one of the core tasks of every marketer. It involves classifying customers or prospects into homogenous clusters to better understand how they behave
As an ecommerce store owner, your goal is to grow your brand and generate more revenue. Marketing can help you achieve both. However, it is
Uniqlo is the world’s second-largest apparel retailer, which continues to go from strength to strength. We recently poured over the tactics of Inditex’s Zara and H&M,
Competitor Analysis means very different things in different industries. For a Boxer, it means pouring over hours of videotapes of an upcoming fighter, analysing his
So you’ve built your ecommerce store with some of the best tools on the market, you’ve uploaded some products, and you’ve even managed to make some sales. After
Zara does not advertise conventionally. You will not see a single television commercial, an ad in the press, a billboard or banners on the internet.
Hyper-personalisation is the practical way to leverage AI. Marketers are embracing hyper-personalisation. While many companies are still struggling to understand how artificial intelligence (AI) will
Hyper-personalisation will, hands-down, give you the most bang for your marketing buck (See Forbes – Hyper-personalisation is already here. ) Not only will it open
To overcome the struggles of scale, traditional DNVBs are moving beyond DTC as an operational model. Instead, “direct” will increasingly become ethos: an approach to marketing and
The wine industry took the brunt of the pandemic head-on but luckily found a new approach – DTC, to survive. This allowed about a third
The age of ecommerce subscriptions is here. As of last year, more than a quarter of Brits were signed up for a subscription model. From Netflix to Spotify
A few years ago, David Weinberger, a technologist and co-author of The Cluetrain Manifesto, wrote, “Personalisation: the automatic tailoring of sites and messages to the
Most consumers don’t want brands to passively push their products. They don’t trust brands that are faceless corporations and they don’t want to be treated
