Category: Index

Insights and industry news.

Deloitte - How to profit from AI autonomous personalisation
Ecommerce Masterclass

How to profit from AI autonomous personalisation

Autonomous personalisation marketing is the practice of using predictive capabilities to personalise customer relationships in real time with content, recommendations, fulfilment, and even purchase follow-up that anticipate

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McKinsey - Why digital trust matters
Ecommerce Masterclass

McKinsey – Why digital trust matters

Consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do today—and establishing this digital trust just might lead to business growth.

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