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Category: Ecommerce Masterclass

Insights and industry news.

Segmenting is marketing marginalisation
Ecommerce Masterclass

Segmenting is marketing marginalisation

A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers, we are

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Age groups on social media
Ecommerce Masterclass

Age groups on social media

Age groups on social media. To market towards multiple demographics takes great powers of empathy – and deep knowledge of how different types of people

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Another bike / cycle boom forecast
Ecommerce Masterclass

Another bike/cycle boom forecast

Another bike/cycle boom forecast. In the 12 months ending October 2021, the U.S. cycling market grew its revenue by only 3% compared to the prior

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The 2022 fashion industry report
Ecommerce Masterclass

The 2022 fashion industry report

The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to

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Improving marketing technology ROI
Ecommerce Masterclass

Improving marketing technology ROI

Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. In a recession, many marketers cut back

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