An expert analysis of 21 Must-have digital marketing tools for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Tech entrepreneurs changing the world of wine for ecommerce customer behaviour, product relevance and measurable revenue growth.
Ecommerce personalisation best practices. Successful ecommerce brands know that there is no better way to make an online customer feel special than through a personalised shopping experience. This understanding is not limited to luxury brand marketers — most online merchandisers try to make their web visitors feel like royalty, and it works. When a customer […]
Gaslighting, is a form of psychological abuse, dimming the lights to hide the clarity of truth. In this case, we refer to where companies make you question your perception of reality. People experiencing gaslighting often feel confused, anxious, and unable to trust themselves. Often it is based on lies, and pressure and used for coercion, […]
Hyper-personalisation is essential for Cycle marketing. You know all that talk about ‘Big Data,’ ‘re-targeting,’ ‘AI machine learning technologies,’ and other such techno-jumbo? It’s like
MarketingWeek recently published an article on the changing fabric of online retail shopping. It’s clear from the article that ecommerce hyper-personalisation is taking over. 94%
privacy laws: A new draft memo seeks to build out the US federal government’s underlying zero-trust architecture to smooth the path for a coterie of
An expert analysis of Data quality essential for quality ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
Core web vitals are Google’s group of UX-related ranking factors, which take into account metrics around page stability and the load speed of key elements.
The wine and spirits industry was hard hit by on-trade closures, but ecommerce came to its rescue. Now brands are determined to keep these new
This has been the year of fashion NFTs. But what are non-functioning tokens – NFTs, why is everyone rushing to cash in, and what do
fashion supply chain: Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step
Open rate is a measure of how many people on an email list open a particular email campaign. The open rate is normally expressed as
An expert analysis of The true value of customer retention for ecommerce customer behaviour, product relevance and measurable revenue growth.
Identifying how much personalisation to offer – and to whom – will separate winners from losers. More than 70% of customers now expect more personalised
email technology: ‘A willingness to change’, is a social perspective on change management for changing behaviours, skills or practices. It’s a way of understanding a
An expert analysis of Beauty brands master customer acquisition for ecommerce customer behaviour, product relevance and measurable revenue growth.
Bulk wine trends focus 2022. The growing Bulk wine market has become an important topic. The wine that is shipped in containers rather than in
segmenting: A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers, we
An expert analysis of Age groups on social media for ecommerce customer behaviour, product relevance and measurable revenue growth.
Another bike/cycle boom forecast. In the 12 months ending October 2021, the U.S. cycling market grew its revenue by only 3% compared to the prior year, to just over $8.4 billion, according to Retail Tracking data. This single-digit growth is a bit disappointing, but understandable given the 45% growth that occurred between the 12 months […]
In May 2020, Google announced the page experience update to their ranking algorithm. The goal of this update, add more organic ranking signals for user experience.
With increasing competition for online spending, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles,
An expert analysis of Using Autonomous Software for Email Marketing for ecommerce customer behaviour, product relevance and measurable revenue growth.
