Choosing great products to sell. Launching a business isn’t easy. A heavily saturated market, fierce competition, and increasing expectations for customer satisfaction are just some
The rise of AI machine learning hyper-personalisation has opened doors for marketers to understand consumers better and take the next step in autonomous communication with
An expert analysis of The psychology of consumer choice in for ecommerce customer behaviour, product relevance and measurable revenue growth.
MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in
Hyper-personalised email automation offers huge returns. It’s no secret that the strongest relationships are built on personal connections. Without a personal connection, relationships are usually
An expert analysis of Hyper Personalisation Significantly Improves for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Hyper Personalisation Significantly Improves for ecommerce customer behaviour, product relevance and measurable revenue growth.
Wine ecommerce the next big trend. Alcohol sales grew to $6 billion in 2021, according to an industry report by Rabobank. That 131% growth from $2.6 billion in 2019 is remarkable. In this two-year period, sales for alcohol online jumped up to 4%, whereas before it was nearly 2%. More wine was ordered online by […]
Health and Beauty products soar online. While overall growth has been strong among online sales of health, beauty, and food products, some segments within these
The bikes and cycle market has a projected 5.8% CAGR. The global bicycle market is projected to expand at a value CAGR of 5.8% over the forecast period of 2022-2032 to reach a valuation of more than US $109 Bn by 2032. Cycling is favoured by a majority of health-conscious individuals as well as a […]
Hyper-personalisation has become a non-negotiable business strategy. In today’s digital-first world, it is, without a doubt, a non-negotiable business imperative. It has proved to be
The fashion industry today generally confines hyper-personalisation to marketing recommendations for customer sub-segments, based on past purchases or online browsing history, held back by talent
email personalisation: To understand the goal you need to know the rewards. Both McKinsey and Statista‘s research establishes that employing hyper-personalisation delivers as much as 20x (twenty times)
Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. That means organisations face a multi-part challenge: how to
How do you effectively engage your customers? One way to ensure you’re maximising your reach is to enable hyper-personalisation – whether on your ecommerce store
An expert analysis of Understanding customer journey touchpoints for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Direct-to-consumer (DTC) Subscription for ecommerce customer behaviour, product relevance and measurable revenue growth.
Autonomous marketing for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. Through tracking and analysis of visitor
Consumers have come to demand and expect relevant and hyper-personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage
Psychology tells us that people prefer and often crave a hyper-personalised experience. By “hyper-personalised experience,” we mean an interaction or engagement via a piece of software, with
An expert analysis of Ecommerce challenges facing the cycle for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of The wine retailing by ecommerce guide for ecommerce customer behaviour, product relevance and measurable revenue growth.
Since Salesforce invented the term “Software-as-a-Service” more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. We found the average employee actively uses 36 cloud services at work, including nine collaboration, six file-sharing, and five content-sharing services. What’s more, global spending for cloud-based software is estimated to exceed $100 billion […]
It’s no surprise that personalising communications has long been a priority for marketers. But sometimes it’s helpful to remember why, and what the options are. In a world where we are bombarded with up to 10,000 marketing adverts every single day (Forbes), as marketeers one of our biggest challenges is creating relevance and thus engagement. Personalisation […]
