Hyper-personalisation is crucial for providing a great customer experience, converting shoppers, and earning long-term loyalty. But the way we define personalisation is in serious need
Advances in technology have delivered the future of email marketing early. Consider the distinction between autonomous email and automatic email, you may think this is
We’ve all seen the devastation of wildfires, drought and now floods, but is California’s $46 billion wine industry prepared for client change? Climate change poses
Fashion ecommerce can be highly lucrative, but the consequence of this is heavy competition and the immediate effect of any economic influence. You only need
If you own or run an equestrian goods company you will appreciate how competitive it is. The British Equestrian Directory lists 2448 retailers. That’s a
Reuters breaking news predicts that ecommerce success is about to explode on social media. This corroborates the Bank of England prediction that ecommerce growth in
In a recent seminar on ecommerce in London, the central topic for discussion was the latest industry trends and implications of price rises. From these
Ecommerce marketing managers critically work in both tactical and strategic ways. They are integral to devising and running campaigns, bringing new creativity to the table,
Why do independent grocers need ecommerce more than ever? There are a few things in life that are reasonable to call constant. First, people are
Understanding the API-first approach is useful for ecommerce marketing for retailers. Web APIs (API stands for Application Programming Interface. In the context of APIs, the word
Businesses understand the importance of ecommerce and digital transformation and are learning how to generate disruptive ecommerce results. In fact, according to one report, 94% of executives
The wine industry is entrenched in traditional values, and both reluctant and nervous to embrace change. It’s a significant business and economic power. But with
With grocers projected to continue their digital transformations, five specific grocery technology trends are set to lead the way. This, at a time when the
Hyper-personalisation is the most advanced form of micro-marketing, as it chases the ultimate goal, maximising the return from each consumer. If you search the term
There is no denying the necessity of hyper-personalisation in email marketing. Hyper-personalisation increases open rates, and it shows your audience that you acknowledge and understand their
Finding ways to get new ecommerce customers to visit and then purchase from your ecommerce store is no easy feat, especially if you’re just starting
Younger generations are key to online wine success. Ahead of Wine Paris and Vinexpo Paris in February 2023, organisers have partnered with Wine Intelligence to
Email hyper-personalisation, how powerful is it and how to do it? This should feature as every ecommerce marketer’s highest priority. By offering a hyper-personalised experience
