Fashion and Accessories

Industry-specific news and insights.

Personalisation central to fashion marketing
Retail Development

Personalisation central to fashion marketing

Personalisation central to fashion marketing. Recent years have made personalisation central to fashion marketing. The ever-elusive millennial demographic demands shopping experiences which foster lasting connections between consumers

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Ecommerce Fashion Industry Growth and Data
Retail Development

Ecommerce Fashion Industry Growth and Data

Ecommerce Fashion Industry Growth and Data. Fashion is constantly evolving. Seasons change. Tastes transform. Fads come and go. Ruled by subjectivity, risk weaves itself into the fashion industry … blessing one moment. Cursing the

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Digital Fashion Platforms: Zara meets Netflix
Retail Development

Digital Fashion Platforms: Zara meets Netflix

Digital Fashion Platforms: Zara meets Netflix. Last week, Brooke Roberts-Islam wrote “Zara Meets Netflix” (Forbes). In others words, a business model based on “speed-to-market (fast-fashion), customer

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