Fashion and Accessories
Industry-specific news and insights.
Reshaping Ecommerce Personalisation in 2022
Reshaping Ecommerce Personalisation in 2022. To combat supply chain disruptions and other uncertainty, consumers of all ages turned to digital channels to purchase goods across
Fashion and accessories ecommerce covet personalisation
Fashion and accessories ecommerce covet personalisation. While shoppers’ demands for ecommerce have grown exponentially over the last 2 years, the boom in digital hasn’t necessarily
The ultimate guide to fashion ecommerce -business planning
The ultimate guide to fashion ecommerce business planning. Beginning a clothing business requires a great passion for clothing design and fashion style. However, to make
How to scale ecommerce fashion brands
How to scale ecommerce fashion brands. Of all the growth seen in e-commerce in the last 12 months, perhaps no industry benefited quite as much as
Biggest UK fashion houses by market capitalisation
The biggest UK fashion houses by market capitalisation, according to Statista, is the Burberry Group plc. The luxury fashion company is valued over $12.33 billion dollars. Burberry sells its
Must have Martech for fashion ecommerce
Must have Martech for fashion ecommerce. These days, personalised recommendations, fitting solutions, popups and chatbots are widely used on fashion ecommerce websites by both big
Personalisation central to fashion marketing
Personalisation central to fashion marketing. Recent years have made personalisation central to fashion marketing. The ever-elusive millennial demographic demands shopping experiences which foster lasting connections between consumers
The marketing and advertising strategy of Zara
Zara does not advertise conventionally. You will not see a single television commercial, an ad in the press, a billboard or banners on the internet.
Ecommerce Fashion Industry Growth and Data
Ecommerce Fashion Industry Growth and Data. Fashion is constantly evolving. Seasons change. Tastes transform. Fads come and go. Ruled by subjectivity, risk weaves itself into the fashion industry … blessing one moment. Cursing the
The State of Fashion: the next 12 months
The State of Fashion: the next 12 months. Fashion executives are planning for a range of scenarios and hoping for a speedy global recovery. However,
Individualism and Emerging Fashion Trends
Individualism and emerging fashion trends. Fashion is complex and always evolving so when discussing the next big trend, nobody can be totally certain what the next
Pressures reshaping the fashion industry
Pressures reshaping the fashion industry. The crisis created by the coronavirus pandemic hit the fashion industry especially hard. Online shopping surged, but not enough to
The Secret of Zara’s Success – customer co-creation
The Secret of Zara’s Success an exercise in Customer Co-creation. Zara is one of the world’s most successful fashion retail brands – if not the most
Digital Fashion Platforms: Zara meets Netflix
Digital Fashion Platforms: Zara meets Netflix. Last week, Brooke Roberts-Islam wrote “Zara Meets Netflix” (Forbes). In others words, a business model based on “speed-to-market (fast-fashion), customer
Top fashion retail ecommerce trends happening now
Top Fashion Retail eCommerce Trends happening now. Online shops need to adapt to frequent online shoppers and their purchase journey. According to Harvard Review, brands will
Fashion ecommerce: Trends to Capitalise On
The fashion ecommerce industry is an industry that has always proudly worn change like a model would wear Prada. Change is a key part of
Latest guide to E-commerce Fashion Email Marketing
In today’s digital world, every customer is only a few clicks away from their next fashion purchase. Email marketing enables fashion brands to get their