Fashion and Accessories
Industry-specific news and insights.
How to Scale Ecommerce Fashion Brands
Of all the growth seen in ecommerce in the last 12 months, perhaps no industry benefited quite as much as fashion. Though ecommerce fashion stores can’t
The Biggest UK Fashion Houses by Market Capitalisation
An expert analysis of The Biggest UK Fashion Houses by Market for ecommerce customer behaviour, product relevance and measurable revenue growth.
Must have Martech for fashion ecommerce
An expert analysis of Must have Martech for fashion ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
Hyper-personalisation central to fashion marketing
Recent years have made personalisation central to fashion marketing. The ever-elusive millennial demographic demands shopping experiences which foster lasting connections between consumers and brands. The brands that
Zara marketing and advertising strategy: what ecommerce retailers can learn
An expert analysis of Zara marketing and advertising strategy for ecommerce customer behaviour, product relevance and measurable revenue growth.
Ecommerce Fashion Industry Growth and Data
An expert analysis of Ecommerce Fashion Industry Growth and Data for ecommerce customer behaviour, product relevance and measurable revenue growth.
The State of Fashion: the next 12 months
Fashion executives are planning for a range of scenarios and hoping for a speedy global recovery. However, amid increasing pressure on performance, shifting consumer behaviour,
Individualism and Emerging Fashion Trends
An expert analysis of Individualism and Emerging Fashion Trends for ecommerce customer behaviour, product relevance and measurable revenue growth.
Pressures reshaping the fashion industry
The crisis created by the coronavirus pandemic hit the fashion industry especially hard. Online shopping surged, but not enough to erase the damage done by
Zara customer co-creation: the operating system behind its success
An expert analysis of Zara customer co-creation for ecommerce customer behaviour, product relevance and measurable revenue growth.
Digital Fashion Platforms: Zara meets Netflix
Last week, Brooke Roberts-Islam wrote “Zara Meets Netflix” (Forbes). In others words, a business model based on “speed-to-market (fast-fashion), customer centricity and excellent operations” meets the
Fashion ecommerce: Trends to Capitalise On
An expert analysis of Fashion ecommerce for ecommerce customer behaviour, product relevance and measurable revenue growth.
Latest guide to Ecommerce Fashion Email Marketing
An expert analysis of Latest guide to Ecommerce Fashion Email for ecommerce customer behaviour, product relevance and measurable revenue growth.