Ecommerce Masterclass
The complete guide to open rates
Open rate is a measure of how many people on an email list open a particular email campaign. The open rate is normally expressed as
February 21, 2022
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Open rate is a measure of how many people on an email list open a particular email campaign. The open rate is normally expressed as
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is
Identifying how much personalisation to offer – and to whom – will separate winners from losers. More than 70% of customers now expect more personalised
‘A willingness to change’, is a social perspective on change management for changing behaviours, skills or practices. It’s a way of understanding a team’s resistance
Acquisition economics improve when the second purchase follows Customer acquisition is only the opening transaction. Beauty brands protect acquisition investment by recognising the next relevant
Bulk wine trends focus 2022. The growing Bulk wine market has become an important topic. The wine that is shipped in containers rather than in
A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers, we are
Use age-group evidence for channels, not individual product choice Age profiles can guide channel investment and creative context, but they remain population averages. Two customers
Another bike/cycle boom forecast. In the 12 months ending October 2021, the U.S. cycling market grew its revenue by only 3% compared to the prior
In May 2020, Google announced the page experience update to their ranking algorithm. The goal of this update, add more organic ranking signals for user experience.
With increasing competition for online spending, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles,
What this means for ecommerce retailers Autonomous email software must observe, decide and revise at individual level while leaving delivery to the retailer’s established email
The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to
Premiumisation succeeds when occasion and preference align Higher-priced champagne growth can reflect gifting, celebration, provenance, scarcity and changing taste. A universal premium message is weaker
Based on recent stats, ecommerce seems to become more popular and online retail sales have now passed one-third of all global retail sales. Statista, SmartInsights.
Luxury goods bask in a paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods
Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. In a recession, many marketers cut back
Jewellery ecommerce succeeds by reducing uncertainty and recognising individual taste Jewellery combines high visual expectations with questions of material, fit, authenticity, gifting, price and personal