Fragrance preference is personal, layered and changeable Scent families, notes, concentration, brand, occasion, season and price create a product space poorly served by a single
There have never been as many opportunities in the ecommerce space as there are at the moment, nor has there been so little competition. However,
What this means for ecommerce retailers Fashion transformation is ultimately a customer-level challenge because taste, fit, season, brand and price interact differently for every individual.
Customer lifetime value (CLV or LTV) is one of the most important metrics you need to be tracking – and improving – to scale your
Beauty ecommerce marketing driving brand awareness. For Direct-to-Consumer eCommerce brands, visibility isn’t just about building brand awareness, it’s about being highly relevant to your target audience.
DTC petfood market worth $8.16 billion by 2028. According to a new market research report titled “Direct to Consumer Pet Food Market by Type (Meal
How an ecommerce retailer should judge its marketing tools A long technology list is useful only when every product has a defined commercial responsibility. Retailers
Wine technology should deepen rather than flatten taste New technology can improve discovery, provenance, logistics and direct relationships. Its customer value depends on respecting the
Ecommerce personalisation best practices. Successful ecommerce brands know that there is no better way to make an online customer feel special than through a personalised
Gaslighting, is a form of psychological abuse, dimming the lights to hide the clarity of truth. In this case, we refer to where companies make
Hyper-personalisation is essential for Cycle marketing. You know all that talk about ‘Big Data,’ ‘re-targeting,’ ‘AI machine learning technologies,’ and other such techno-jumbo? It’s like
MarketingWeek recently published an article on the changing fabric of online retail shopping. It’s clear from the article that ecommerce hyper-personalisation is taking over. 94%
A new draft memo seeks to build out the US federal government’s underlying zero-trust architecture to smooth the path for a coterie of recent cybersecurity-related
What this means for ecommerce retailers Personalisation cannot exceed the quality of the behavioural, product and transaction evidence on which each customer decision depends. SwiftERM
Core web vitals are Google’s group of UX-related ranking factors, which take into account metrics around page stability and the load speed of key elements.
The wine and spirits industry was hard hit by on-trade closures, but ecommerce came to its rescue. Now brands are determined to keep these new
This has been the year of fashion NFTs. But what are non-functioning tokens – NFTs, why is everyone rushing to cash in, and what do
Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the
