Ecommerce Masterclass
Personal data is now on the consumer’s terms
Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
March 9, 2023
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Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
Ecommerce sales have been rising an average of 16% annually since 2010. Although the steep increase in ecommerce’s share of total retail has levelled off,
Email marketing without staff is the ecommerce entrepreneurs dream scenario. To be able to have a catch-all email facility, that you don’t have to touch,
Spanish red wines get a lot of press for being good values, but shopping in the Spanish wine aisle can be as daunting if you
The diffusion of Innovation (DOI) theory, a highly acclaimed and much quoted academic one, was developed by E.M. Rogers in 1962, is one of the
As ecommerce email hyper-personalisation gains momentum, how can any enterprise take its key capabilities to drive benefits across the whole business? To understand this, we
Much has been written about predictive content personalisation, but what of predictive communication – hyper-personalisation. The more effective cousin, that takes the same technology but
One in five customers has abandoned purchases because no one answered their inquiry. A third of customers encountered technical problems in placing orders. Six percent
The importance of data in ecommerce cannot be overstated. It’s the difference between creating fact-based marketing strategies, and making decisions led by ‘gut feelings’. A
By August last year there were 147 American Viticultural Areas (AVAs) in the state growing California’s wine, with grapes grown as far north as Shasta
Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well
Hyper-personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does it
There is no disputing that technology is driving rapid change in almost every major industry across the globe especially autonomous email, predictive personalisation and data
New technology envelops us every day, and autonomous marketing is positioned to become the backbone of the marketing and advertising industry, all thanks to the
Ecommerce metrics and KPIs track ecommerce success, as the source of rich insights of how your business is performing, and trends in user behaviour that
This ecommerce retailer guide to the wine regions of Italy shows to illustrate the depth of knowledge required to satisfy each consumer appetite in their
The highest ROI in ecommerce marketing is the ideal point to start an assessment of all the tools you have in your war chest, to
The most obvious benefit of implementing marketing automation for your ecommerce site is time. By automating tasks you get more of it, to do the