A growing return on investment or ROI is what every business strives for, to increase their profits and revenue. Calculating ROI isn’t simple. It largely depends on your business goals and the strategies you implement to try and drive those goals. Not every decision will pay off, especially if you make investments based on a hunch instead […]
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This is a busy time of year for email marketers. The Black Friday/ Cyber Monday rush has been and gone, and Christmas is history marketing-wise,
Having spent time building a targeted email list, and your creative team has drafted some awesome emails. The problem then is email deliverability. So this guide is
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and
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Returns can be a disease — aggressively attacking profit margins, gutting conversion rates, and ultimately threatening your business. In the U.S. alone, Statista estimates return deliveries will cost
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Is email marketing dead? According to the latest Radicati Group Email Statistics Report, there will be 281 billion emails sent per day next year. That massive
We’ve collected the top 10 reasons for cart abandonment. We’ll be breaking down each cause in detail, and provide a quick overview of how you
In this report, we outline the prospects for retail spending for Easter. Our principal figures regard spending for the holiday, not spending over the four-day holiday weekend, the length
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