Ecommerce platforms are data machines. From the revenue side to the UX side, there is a wealth of information businesses can use to improve ecommerce
On the surface, it seems to be some sort of magic bullet for ecommerce start-ups, offering a low-risk business model that makes the need for
Since the late ‘90s, wine sales in the U.S. have steadily increased. According to research by the Wine Institute, the U.S. has been the highest
The changing face of DTC. Ecommerce sales are up 31.3% year over year. And we’re seeing a slew of physical retailers (like Best Buy and Target) rapidly transition
Online wine sales skyrocket 300%. Majestic Wine has revealed details of a record breaking trading period over the last 18 months, with some key trends
Real-time analytics getting it right. As data of all types pours into enterprises at unprecedented rates, being able to give decision-makers easy access to immediate
The customer acquisition cost (CAC or CoCA) means the price you pay to acquire a new customer. In its simplest form, how to calculate your customer
Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to win a greater share of the
We are all now (finally) living in the ‘Golden Age’ of wine online, where the opportunities are enormous for those operators prepared to invest and
The market is immersed in offline and online clothing stores. There are low barriers to stepping into the fashion ecommerce market and, consequently, businesses typically face
Retail is a money machine where you turn capital into inventory and inventory into sales. The more times you run this machine, the more profit
Of all the growth seen in ecommerce in the last 12 months, perhaps no industry benefited quite as much as fashion. Though ecommerce fashion stores can’t
Metrics are arguably the most important part of your social media reports. They’re figures that you can’t argue about, showing the real impact your social
When creating a call-to-action, it is essential to be mindful that email is a push channel and the website is a pull channel —a key difference oft-forgotten when creating
Direct-to-consumer (DTC) routes to market have been a big feature of the pandemic, as consumers sought to stay away from shops. For food and drink
Most retailers concentrate on having everything prepared to capture a sale when the customer comes to their website, but what if they don’t come? What
Direct-to-Consumer (DTC) / ecommerce, in the wine industry is by no means a new concept as the model of building a direct, close relationship between vintner
How to create a Social Media Strategy (Part 2) continues from Part 1 if you haven’t had a chance to read it yet. Creating your social media
