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Category: Ecommerce Masterclass

Insights and industry news.

Essential social media metrics
Retail Development

Essential social media metrics

Essential social media metrics. Metrics are arguably the most important part of your social media reports. They’re figures that you can’t argue about, showing the

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The call-to-action email guide
Retail Development

The call-to-action email guide

The call-to-action email guide. When creating a call-to-action, it is essential to be mindful that email is a push channel and the website is a pull channel —a key

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What influences product returns
Retail Development

What influences product returns

What influences product returns. One of the biggest challenges ecommerce businesses worldwide face is lowering product return rate. Not only do returns incur inconvenient hidden costs,

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Powerful customer acquisition tools
Retail Development

Powerful customer acquisition tools

Powerful customer acquisition tools. Acquiring potential customers is the main goal for many businesses.  It’s the main reason why you continue to create marketing materials,

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How to stop churn immediately
Retail Development

How to stop churn immediately

How to stop churn immediately. There is not a single business in the world that has never lost a customer. And every business deals with it

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Ecommerce and cigar marketing
Retail Development

Ecommerce and cigar marketing

Ecommerce, cigar marketing and cigar DTC. The global cigar market was valued at USD 36,673.34 million in 2020 and is projected to register a CAGR of 11.54%

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