Fashion and Accessories
Industry-specific news and insights.
The Shape of Fashion Ecommerce in 2024
Looking into the next 12 months, the fashion ecommerce world promises a dynamic mix of change and creativity. As technology and what customers want keep
McKinsey – The State of Fashion 2024
Fashion companies will face economic headwinds, technology shifts, and an evolving competitive landscape in 2024. However, shifting consumer priorities will continue to offer opportunities. The
Exploring AI technology for fashion retailers
As this season’s fashion weeks wrap up in London, Milan, New York, and Paris, brands are working to produce and sell the designs they’ve just showcased
The Top 10 UK Online Fashion Retailers – last 12 months
Achieving success in a crowded and fast-moving market like fashion retail is all about adapting to customer expectations and staying focused on differentiating your brand
Understanding AI in fashion
AI in fashion is quickly becoming a game-changer in the fashion industry. From design to marketing and sales, AI is affecting everything and offering businesses new opportunities
Fashion hyper-personalisation is easier said than done
Hyper-personalisation software has become the “must-have” tool for ecommerce marketing in recent years and with fashion hyper-personalisation more so. According to research by Epsilon and GBH, 80%
The BOF / McKinsey report on fashion ecommerce for 2023
Mounting digital marketing costs and ecommerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that
Success in fashion ecommerce is hyper-personalisation
Fashion ecommerce can be highly lucrative, but the consequence of this is heavy competition and the immediate effect of any economic influence. You only need
How to start an online clothing boutique
How to start an online clothing boutique is a modern dilemma for many people. According to Statista, global retail ecommerce sales will grow to $7.4 trillion
Fashion ecommerce, essential shopping statistics
Understanding key online fashion statistics will help you analyse your fashion marketing performance while also being able to benchmark the success of your campaigns. For example, understanding peak
Hyper-personalisation is the future of the fashion industry
The fashion industry today generally confines hyper-personalisation to marketing recommendations for customer sub-segments, based on past purchases or online browsing history, held back by talent
The fashion industry and digital transformation
According to McKinsey’s State of Fashion report, “The total sales of the traditional fashion sector have grown by more than 20 % over the last three
The year of fashion NFTs
This has been the year of fashion NFTs. But what are non-functioning tokens – NFTs, why is everyone rushing to cash in, and what do
Agility a fashion supply chain dilemma
Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the
Fashion ecommerce – hyper-personalisation is key
With increasing competition for online spending, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles,
The 2022 fashion industry report
The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to
Fashion and accessories – ecommerce covets hyper-personalisation
While shoppers’ demands for ecommerce have grown exponentially over the last 2 years, the boom in digital hasn’t necessarily translated into enhanced online customer experiences,
The Ultimate Guide to Fashion Ecommerce -Business Planning
The market is immersed in offline and online clothing stores. There are low barriers to stepping into the fashion ecommerce market and, consequently, businesses typically face