Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the
Open rate is a measure of how many people on an email list open a particular email campaign. The open rate is normally expressed as
An expert analysis of The true value of customer retention for ecommerce customer behaviour, product relevance and measurable revenue growth.
Identifying how much personalisation to offer – and to whom – will separate winners from losers. More than 70% of customers now expect more personalised
‘A willingness to change’, is a social perspective on change management for changing behaviours, skills or practices. It’s a way of understanding a team’s resistance
An expert analysis of Beauty brands master customer acquisition for ecommerce customer behaviour, product relevance and measurable revenue growth.
Bulk wine trends focus 2022. The growing Bulk wine market has become an important topic. The wine that is shipped in containers rather than in
A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers, we are
An expert analysis of Age groups on social media for ecommerce customer behaviour, product relevance and measurable revenue growth.
Another bike/cycle boom forecast. In the 12 months ending October 2021, the U.S. cycling market grew its revenue by only 3% compared to the prior
In May 2020, Google announced the page experience update to their ranking algorithm. The goal of this update, add more organic ranking signals for user experience.
With increasing competition for online spending, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles,
An expert analysis of Using Autonomous Software for Email Marketing for ecommerce customer behaviour, product relevance and measurable revenue growth.
The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to
An expert analysis of Premiumisation driving champagne growth for ecommerce customer behaviour, product relevance and measurable revenue growth.
Based on recent stats, ecommerce seems to become more popular and online retail sales have now passed one-third of all global retail sales. Statista, SmartInsights.
Luxury goods bask in a paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods
Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. In a recession, many marketers cut back
