Sephora, the cosmetics retailer, has long been a pioneer in creating and cultivating a strong community of customers both online and offline, often coordinating its
Perfecting both omnichannel retail and hyper-personalisation is no small task for retailers, yet despite the many challenges they’ve faced, some have thrived in a new era of ecommerce. To
The US Customer Experience Index 2021 results are in, and retailers had a good showing. Overall, retailers as a group saw no significant change in their industry Customer
As the department store sector aims to reinvent itself for retail’s digital age, iconic US retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will
We’ve seen many disruptive innovations that have transformed the way we shop, travel, bank, and even the way we communicate with loved ones. Now more
Customer experience will drive MarTech. When we think about marketing today, automation is one of the primary technologies businesses leverage to drive sales and brand
E-grocery sales are expected to climb from nearly $35 billion to more than $250 billion, according to a new study. Online grocery will swell to 21.5%
These days, personalised recommendations, fitting solutions, popups and chatbots are widely used on fashion ecommerce websites by both big brands and SMBs to gain valuable
At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space
Artificial Intelligence has a rich history of optimising business outcomes. For example, over the past decade, airlines worldwide have used AI to set dynamic pricing for airline
Hyper-personalisation offers the biggest bang for your marketing buck. Not only will it open up new ways to boost revenue and conversions, and to acquire
Companies of all sizes have invested heavily in tools and technologies to help them understand their customers more deeply and to gain the advantages of superior customer
The goal of cross-platform or cross-channel attribution is to gain visibility into performance across the entire media mix and reveal how each marketing channel, tactic,
With people spending more time online, social commerce offers retailers a chance to target customers on the channels where they’re spending so much of their day
To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfil their purpose. Below are a few
Selling over the Internet was, and still can be, a big step for many businesses. But just as ecommerce is now a daily choice for
Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes is twofold: on one hand,
Influenced by lifestyle and behavioural shifts, consumers are increasingly making choices based on goals ranging from healthier living and ethical consumerism to greater convenience and stricter budgeting. Never
